A friend just asked me, how should we handle the public relations crisis @ Humanityprot? The first reaction of most people is that the CEO quickly comes out to apologize and put out the fire. But instead, I suggest continuing to curse. one ️⃣ Change personnel and continue to face the line Arrange for other members of the team to come forward, or for people from the Shanghai company to be tough, as they have already been criticized as a "billion dollar bubble" and should be sent back. The larger the scene, the louder the volume. two ️⃣ Proactively post topics and create controversy After gaining popularity, spend money to hire top KOLs from agencies to comment, stir up the waters, and then announce an increase in the proportion of token airdrop distribution in Kaito to to strengthen interest binding. three ️⃣ Amplify expectations and shift focus After the water is completely stirred up, take advantage of the controversy to release expectations, such as launching a certain large institution. Expectations that are bad enough are certainly acceptable, such as information leakage. When users can make money by shorting projects, public relations crisis is no longer a crisis, it is a turning point.