• Canary Capital filed with the SEC to launch a PEPE ETF tracking token price via direct holdings.
• PEPE ETF signals broader push into volatile assets as firms expand beyond bitcoin and ethereum.
• SEC filing warns PEPE lacks utility, raising risks of manipulation and unstable long-term valuation.

Canary Capital Group LLC, an investment firm focused on digital asset products, filed a registration statement with the U.S. Securities and Exchange Commission (SEC) on April 8. The filing outlines the proposed Canary PEPE ETF (the Trust), designed to track the price of the PEPE token. The product aims to provide regulated exposure to a meme-based cryptocurrency. The filing states:

“The Trust’s investment objective is to seek to provide exposure to the price of PEPE Coin (‘PEPE’) held by the Trust, less the expenses of the Trust’s operations and other liabilities.”

“The Trust provides investors with the opportunity to access the market for PEPE through a traditional brokerage account without the potential barriers to entry or risks involved with acquiring and holding PEPE directly. The Trust will not use derivatives that could subject the Trust to additional counterparty and credit risks,” the filing explains.

The document explains that the Trust is structured as an exchange-traded product (ETP) issuing shares of beneficial interest that will trade on a public exchange. It details that the Trust will hold PEPE tokens directly as its primary asset and will not engage in derivatives or synthetic exposure. The filing states:

“In seeking to achieve its investment objective, the Trust will hold PEPE and will value its shares daily as of 4:00 p.m. Eastern time using the same methodology used to calculate the pricing benchmark. All of the Trust’s PEPE will be held by the custodian.”

A small portion of the Trust’s assets, capped at five percent, will initially be held in ETH to cover transaction fees on the Ethereum network. The filing indicates that ongoing fees and expenses are expected to gradually reduce the Trust’s PEPE holdings over time, potentially approaching zero. It also notes that these costs and asset reductions could prevent the trust from fully achieving its stated investment objective.

The registration statement highlights risks associated with meme tokens, including speculative demand cycles, limited historical data, and potential market manipulation. “Unlike other digital assets such as bitcoin, the value of PEPE is not primarily related to its utility as a means of transaction and its acceptance in the retail sector is limited,” it describes, adding:

“While PEPE has enjoyed some success in its limited history, the aggregate value of outstanding PEPE is smaller than that of bitcoin and may be eclipsed by the more rapid development of other digital assets.”

The proposal reflects broader efforts by asset managers to expand crypto investment vehicles into niche and high- volatility digital assets.

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