"Camp Network and Minto Inc. are proving that on-chain IP licensing can significantly optimize traditional licensing processes, providing creators with streamlined monetization methods and seamless access to multiple licensing partners."
Camp Network is a decentralized platform aimed at driving the future of IP and AI. Today, it launched an initiative inviting traditional Web2 and AI creators to co-create with Minto, one of Japan's largest IP creation companies, whose stickers have accumulated over 5 billion downloads on platforms like LINE and WeChat.
The current IP licensing environment fails to meet the needs of creators. Most licensing transactions either rely on traditional contracts managed by agents or lack any formal structure altogether, especially for new creators. This process is often highly manual, involving salespeople, lawyers, and account managers, making it costly and complex to the point that smaller transactions often become commercially unviable and ultimately unfulfilled. If a deal can be reached, the completion process typically takes 12 to 24 months or more. Camp Network is redefining the Web2 licensing process by simplifying compliance and monetization frameworks on-chain, achieving significant efficiencies in time, resources, and costs.
This global initiative invites traditional Web2 creators and AI creators to co-create and remix one of Minto's top IPs, "Mimi and Cat." Winning IP submissions will have the opportunity to monetize across multiple digital and e-commerce channels.
"We are excited to announce our collaboration with Camp Network and REMASTER to redefine the future of IP co-creation," said Yaz Hori, Minto's Global Licensing Head. "Minto's beloved characters continue to attract a rapidly growing global audience, with over 60 billion GIF impressions and more than 5 billion sticker downloads. This groundbreaking collaboration allows our fans not only to participate in character design but also in monetization opportunities—transforming them from consumers into true creative partners."
Camp Network, in collaboration with Minto, ensures that the winners of the initiative, known as the "Camp Creative Community," will receive royalty income from all transactions made in this collaboration, showcasing the transparent, fair, and creator-centric philosophy of blockchain-based IP licensing.
"We are building a scalable blueprint illustrating how IP holders can leverage blockchain infrastructure to simplify the licensing and monetization of their IP," said James Chi, co-founder of Camp Network. "We are thrilled to partner with Minto and REMASTER to unlock new economic opportunities for creators and set new standards for global IP licensing."
The initiative also integrates the REMASTER platform, a smart contract-based IP licensing engine. Through REMASTER, creators can seamlessly manage, license, and monetize their submissions, with all royalty and ownership terms transparently handled on-chain. Creators participating in the Minto initiative will use REMASTER to access the official IP toolkit, sign licensing agreements, upload remixed artworks, and track royalties, ensuring a smooth licensing workflow.
Building on Camp Network's recently launched Origin and mAItrix frameworks, this initiative lays the groundwork for future expansions in the IP and AI fields, with plans to add additional channels such as physical merchandise and apparel following initial digital distribution.
Creators interested in participating can learn more about how to submit their remixed IP through the following link: https://beta.commerce.remaster.io/collab/camp-minto.
About Camp Network
Camp Network is a self-sovereign IP layer aimed at driving the future of IP and AI. As a Layer-1 blockchain, Camp is pioneering the "Proof of Source Protocol," embedding IP registration, licensing, and royalty distribution directly into the execution layer while optimizing agent-driven workflows. Users can tokenize any form of IP, fine-tune and deploy AI agents, and tokenize these agents on-chain for broader ecosystem use.
About REMASTER
REMASTER accelerates IP licensing through its on-chain platform, simplifying rights management, negotiations, and royalty payments, leveraging smart contracts for efficiency. As a strategic partner in the collaboration between Camp Network and Minto, REMASTER enables creators to easily manage and monetize content, providing transparent and immediate income opportunities. REMASTER is setting new standards for digital IP monetization, transforming complex licensing workflows into a clear, scalable global creator experience.
About Minto
Minto is a Tokyo-based creative studio and IP company focused on creating, managing, and licensing original character IP, particularly on digital-first platforms like Telegram, LINE, and social media. Minto is known for building emotionally resonant and highly shareable characters, with its works experiencing explosive growth on social and messaging platforms, achieving over 60 billion GIF impressions and more than 5 billion sticker downloads, particularly favored by the global Gen Z and young millennial audiences.
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