In-depth research on the InfoFi track, revealing how information is used to hype attention, trade reputation, and bet on trends.

Written by: Viee, Core Contributor of Biteye

Recently, the concept of InfoFi has been rising rapidly. The Leaderboard of the leading project Kaito has allowed early participants to reap substantial rewards, while the launch of the Snaps feature on the second-tier project Cookie.fun has led to a sharp increase in token prices.

As KOLs and whales have begun to "mine" in the InfoFi track, are you still confused about what InfoFi actually is? It does not trade BTC or ETH, but rather the elusive "attention," "reputation," and even the "probability of an event occurring." Is this reliable? More importantly, how can retail investors get a piece of the pie? This article will deeply dissect the core of InfoFi and provide a reference guide for retail investors to grasp the next Alpha gold mine.

1. InfoFi Deconstruction: When "Information" Becomes Tradeable Gold

1.1 What is InfoFi?

In simple terms, the core idea of InfoFi (Information Finance) is to transform traditionally difficult-to-quantify, non-price information—such as a project's market attention, Twitter account reputation, the probability of a proposal passing, or even the activity level of a narrative—into tradeable, priceable financial assets. It can serve as a novel speculative tool, allowing market participants to gamble on the "information" itself; it can also become a powerful Alpha information mining engine, helping investors discover early signals amidst a complex array of information.

1.2 The Logic Behind the Rise of InfoFi: Why Now?

The emergence of InfoFi is not coincidental; it is an inevitable result of technological development and the evolution of market demand:

• Empowered by AI technology: Advances in AI large models have made it possible to capture, analyze, and sentiment-judge vast amounts of social media data, news, and on-chain behavior, providing a technical foundation for the quantification and pricing of information.
• The crypto market's ongoing thirst for new narratives and Alpha: The market is always looking for the next growth point and Alpha opportunity, and the emergence of InfoFi provides new imaginative space.
• The trend of "attention preceding price": In this cycle, the surge in a project's or narrative's popularity often precedes price movements, particularly evident in the Meme track. InfoFi attempts to make this "precursor" explicit and tradeable.

1.3 Why Should Retail Investors Pay Attention to InfoFi?

For ordinary retail investors, the significance of InfoFi lies in:

• Reducing information asymmetry: Financial markets often have information asymmetries, and InfoFi, to some extent, brings hidden information gaps to the forefront. If one can interpret these "information assets" earlier, there is an opportunity to gain an advantage.
• A tool for Alpha discovery: Even if one does not directly participate in trading on InfoFi platforms, the data generated (such as project popularity trends and market predictions) can provide valuable references for token investments and assist in judging market sentiment.
• Small funds leveraging big opportunities: Compared to DeFi mining, which often requires substantial capital, some InfoFi platforms (like prediction markets) allow users to participate with smaller amounts, and many projects only require "word of mouth" to seek potential returns.

2. Track Scan: Key Projects and Participation Methods in the InfoFi Landscape

The landscape of InfoFi is rapidly expanding. We have selected 12 representative projects and included participation methods to help everyone get started quickly.

2.1 @KaitoAI

Introduction: Kaito is the proposer of the InfoFi concept and a pioneer in the track. Kaito Yaps quantifies attention through AI, supporting applications like SocialFi. In the future, Kaito aims to become the interoperable information finance (InfoFi) layer of internet information, connecting creators, users, and brands.

Participation Method: First, register for Kaito Yaps, connect your X account, and bind your wallet. Accumulate Yaps points by publishing original, in-depth content related to projects on the Yapper Leaderboards or Kaito, and actively interact with high-reputation accounts. Generally, the top 1000 Yappers on the Kaito Leaderboard enjoy priority token allocation for projects, so avoid low-quality content and spamming.

Link: https://yaps.kaito.ai/yapper-leaderboards

2.2 @Galxe

Introduction: Galxe is a well-known crypto task distribution project that has launched its community growth platform, Starboard. Starboard has attracted over 20 projects and aims to leverage Galxe's powerful task system to help project teams accurately identify quality users through comprehensive dashboards of on-chain and off-chain data and AI sentiment analysis, achieving high-quality, sustainable community growth. Users can earn exclusive rewards and accumulate verifiable reputation assets based on their genuine contributions.

Participation Method: 1. Publish high-quality content related to projects on Starboard on Twitter to accumulate Aura points. 2. Continue participating in traditional tasks on the Galxe platform to accumulate Galxe loyalty points, which may be considered alongside Aura points for project reward allocation. The Starboard user interface is relatively simple and focuses more on project management.

Link: https://app.galxe.com/starboard/explore

2.3 @cookiedotfun

Introduction: Cookie.fun is an instant data dashboard launched by the AI-driven Cookie DAO, initially used to track AI-related token information. It has now launched InfoFi and introduced Cookie Snaps, dedicated to analyzing crypto projects and KOLs, rewarding quality Twitter content. The platform provides multi-dimensional indicators, including mindshare, market sentiment, and price trends, and is more open compared to Kaito.

Participation Method: The core is to publish original content related to official designated projects like Spark (@sparkdotfi) or CookieDAO (@cookiedotfun) on the X platform to earn "snaps" points. When posting, be sure to mention the official accounts, use relevant popular tags, and maintain interaction and continuity with the community. Additionally, inviting friends to successfully join can also earn points.

Link: https://www.cookie.fun/

For detailed tutorials, please refer to: https://x.com/biteye_sister/status/1927692104274420081

2.4 @ethos_network

Introduction: Ethos is an on-chain reputation assessment tool for KOLs and project teams, dubbed the Web3 version of "Yelp." Its core function is to generate credibility scores to address on-chain fraud issues. Although its gameplay differs from typical InfoFi projects, its core still involves evaluating entities through a mechanism of review, guarantee, and scoring. Ethos has also launched the reputation market Ethos Market, where users can speculate on various reputations by buying and selling "trust votes" and "distrust votes" linked to specific Ethos Profiles, influencing real-time reputation scores.

Participation Method:

1. Improve your reputation score: By evaluating others (selecting positive/neutral/negative tags and adding text), voting or replying to others' evaluations, and using ETH to provide one-way or two-way guarantees (guarantors can earn XP rewards).
2. Participate in Ethos Markets: You can bet ETH to predict changes in others' or projects' reputations without needing an invitation; after receiving an invitation, you can spend 0.1 ETH to create your own reputation market. In addition to reputation scores, Ethos has an XP points system. Most of the interactions mentioned above can accumulate XP points, with the potential for airdrop opportunities.

Link: https://app.ethos.network/

2.5 @bamdotfun

Introduction: bam.fun is a decentralized creator monetization platform that allows social media users of any scale to participate in brand marketing and earn income based on real influence (not just follower count). Users simply select brand activities and publish social content according to the rules, and the platform automatically tracks content performance and distributes rewards based on the Final Impact scoring mechanism (which considers views, follower quality, and genuine interactions) without any application process. bam.fun aims to create a new content economy model where everyone can participate and be compensated based on real contributions.

Participation Method: Register and log in to BAM using your Twitter account, and bind your wallet address to receive rewards. Blue V certified accounts can directly choose brand tasks on the platform to participate and earn money; regular accounts mainly earn commission rewards by inviting others to register. After selecting a task, Blue V users receive a personal tracking link and must publish content on the X platform according to specific task requirements (including links, tags, topics, etc.). Earnings are calculated based on the qCPM model (earnings per thousand valid views), and rewards (in USDT or project tokens) will be automatically distributed to the bound wallet after the activity ends, with no manual proof submission required.

Link: https://bam.fun/campaigns

2.6 @noise_xyz

Introduction: Noise is a trading protocol for "mindshare" that allows users to speculate on trends in project attention rather than the tokens themselves, supporting up to 5x leverage and pricing based on real-time data streams provided by third-party oracles like Kaito. Noise launched the MegaETH testnet in March 2025, with the long-term goal of promoting attention trading to the mainstream market.

Participation Method: After receiving an invitation, users can trade mindshare established for various crypto projects on the Noise platform, speculating on trends such as market attention and discussion heat. As of now, Noise has not announced any incentive measures regarding point programs or airdrops.

Link: https://app.noise.xyz/pages/discover

2.7 @wallchain_xyz

2.7 @wallchain_xyz

Introduction: Wallchain is a Web3 AttentionFi ecosystem designed to measure and reward the genuine influence of crypto content. It evaluates user influence through the X Score, and Quacks rewards high-quality content and effective interactions to comprehensively assess users' content dissemination and interaction quality on social platforms.

Participation Method: Bind your Twitter account and publish valuable crypto-related content (such as market analysis, project tutorials, trend predictions, etc.) on Twitter, adding specific tags or mentioning the official account @wallchain_xyz. When the content receives likes or retweets, you can earn Quacks points, and your X Score will also increase accordingly.

Link: https://app.wallchain.xyz/auth

2.8 @MirraTerminal

Introduction: The core goal of MirraAI is to achieve precise filtering of high-quality Web3 content, committed to building an open, fair, and efficient AI ecosystem through community participation in data training and validation. Relying on the real-time contributions of a large number of Web3 users for dynamic learning ensures the diversity of data sources. Participants can earn NLP points or tokens as rewards by contributing quality content.

Participation Method: Connect your personal Twitter account and follow the official MirraAI and its bot accounts. You can check your personal points status (including creation points, scouting points, and recommendation points) on the Profile page.

• Create Content: After users publish quality content, if it is discovered and mentioned (@) by other "scouts" on the official Twitter, once the content is recognized by AI, both the creator and the scout can earn points.
• Scout Content: Users can actively discover high-quality content created by others and submit "scouting" by mentioning (@) the official Twitter. If the content is recognized by AI, both the scout and the original content creator can earn points. To prevent spamming, each person can submit a maximum of 5 scouting contents per day.

Link: https://mirraai.xyz/

2.9 @GiveRep

Introduction: GiveRep is a SocialFi protocol based on the Sui blockchain that transforms users' social interactions on Twitter (such as tweets, likes, retweets) into on-chain reputation assets $REP. Its core Identity function establishes on-chain reputation by tracking users' behavior on Twitter, featuring a Trophy Score metric that is calculated based on the views, likes, retweets, and comments of users' tweets; users can earn Reputation Points and specific rewards by tagging @giverep in their tweets or participating in various loyalty programs.

Participation Method: 1. Comment Interaction: Mention @GiveRep when commenting on content related to the SUI ecosystem (1 point per comment, limited to 10 points per day, with a maximum of 2 tags per original tweet). 2. Publish Original: Publish high-quality tweets or threads on X and tag @GiveRep at the end (points are awarded based on interaction). 3. Loyalty Projects: Join the loyalty project list and publish tweets about designated projects like Ika (tagging their official account, no need to tag @GiveRep), with points awarded based on views.

Link: https://giverep.com/

2.10 @xhunt_ai

Introduction: XHunt is an AI-driven InfoFi platform aimed at helping users better discover valuable KOLs and project teams. Users can view comprehensive rankings and specialized rankings of KOLs and project teams, the investment and financing status of projects, KOL token mentions, price fluctuations, and KOL MBTI analysis. Additionally, users can score project teams and KOLs and create various tags, similar to a Web3 version of Yelp. Recently, XHunt underwent a version upgrade, adding features such as trend analysis of popular tickers and summaries of Twitter discussions on popular projects, including positive and negative viewpoints.

Participation Method: Publish reviews of project teams and KOLs to earn points and token rewards (B2 reward activities are about to begin).

Link: https://www.xhunt.ai/zh-CN

2.11 @QuoteChain_AI

Introduction: QuoteChain rewards high-quality content creators through a "content mining" model. After users publish content on social platforms, it is evaluated by AI, and if the content is of high quality, they can earn its native token $QT as a reward, which is distributed every 10 minutes, similar to how a new block is produced on the blockchain every 10 minutes. This project is supported by the well-known market maker Wintermute, but it has a relatively high participation threshold, requiring users to have a blue V certified Twitter account, more than 50 followers, and an account registration duration of no less than 90 days.

Participation Method: To participate in QuoteChain, you must meet the thresholds of blue V certification, having more than 50 followers, and an account registration of over 90 days. Provide creative replies under posts published by the official QuoteChain Twitter account. If your reply becomes one of the most popular, it will be quoted by the official Twitter, and you can earn $QT tokens as a reward. You can check your ranking on the platform's leaderboard and view the amount of $QT tokens you have earned on your personal dashboard.

Link: https://www.quotechain.ai/

2.12 @DexCheck_io

Introduction: REP is a content creation incentive platform launched by the data analysis tool DexCheck, aimed at helping project teams accurately identify and reward their genuine community supporters. The platform has a low participation threshold, and content creation is divided into "meaningful content" and "promotional content," where users need to balance the ratio of both to strive for higher scores. Project teams can submit projects for exposure, and their launch approval not only requires official review but also relies on the staking vote results of $DCK token holders, thus giving the $DCK token actual governance value.

Participation Method: The content published must be original and closely related to the promoted project, clearly mentioning the project's token name (e.g., $TOKEN); otherwise, the content will not be effectively recognized by the system for rewards. Rewards will be calculated and distributed based on weekly or monthly leaderboard rankings.

Link: https://reps.dexcheck.ai/

### Retail Participation Paths in InfoFi

• Write-to-earn type: Most of the projects mentioned above fall into this category. If you are good at content creation and diligent, earning money through these projects by tweeting is a relatively sustainable way. However, be aware that reputation and other metrics may be "manipulated" or artificially inflated, so learn to discern whether KOLs' "calls" are genuine or just for profit.
• Direct trading type: If you are confident in your judgment of specific events or are good at capturing market hotspots, you can directly participate in trading information assets on platforms like Noise and Ethos; speed and accuracy are key.
• Decision-support type: Use metrics data from Kaito searches and Ethos scores as a "Crypto investment data panel" to assist in investment decisions for projects.
• Project investment type: Research the InfoFi track itself and select promising project tokens for medium to long-term investment. Pay attention to their teams, technology, community, and token economic models.
• Interactive participation type: Closely monitor the dynamics of emerging InfoFi projects, actively participate in their testnet interactions, community activities, and content contributions to strive for early airdrops, which is an effective low-cost entry method.

### Retail "Pitfall Avoidance Guide"

• Information overload: InfoFi tools themselves can generate a lot of information, so avoid falling into a new "information cocoon" or "echo chamber."
• Focus on genuine interactions and community quality: Be cautious of InfoFi projects with false popularity, especially regarding the authenticity of information, including data manipulation and creating false hype. Observe the authenticity of Twitter discussions: are real users communicating, or are there many homogeneous bot comments? If the discussion is healthy enough, there should be questioning voices and in-depth technical discussions.
• Maintain independent thinking: Any information provided by InfoFi tools is merely a reference; final decisions should still be based on your independent research and judgment. Deliberately read analyses that differ from mainstream views, as this helps to assess risks and opportunities more comprehensively.

In summary, the most direct and authoritative way to understand an InfoFi project is to study the project's white paper and documentation, carefully reading the project's understanding of InfoFi, product mechanisms, technical architecture, and token economic models.

### The Impact of InfoFi on the Industry and Its Future Direction

How will InfoFi impact the crypto industry? Below are some analyses from KOLs/institutions from different dimensions.

@CryptoPainterX believes that Kaito, as the leader in the InfoFi track, is achieving screen-shattering marketing at a very high cost-performance ratio, building a new business model of "traffic capital platform," where KOLs are almost "workers," and platform token stakers are like "shareholders." On one hand, this allows the platform to continue to profit and create demand for its tokens, but it also raises deep concerns about the excessive concentration of influence and market manipulation. https://x.com/CryptoPainterX/status/1924997064590819545

@BroLeonAus believes that InfoFi projects (like Kaito) are not perfect; for example, the Yap leaderboard has sparked controversy and its value may be diluted by score manipulation, but it remains one of the more promising SocialFi practices currently. Its impact on the industry lies in providing "visibility" and a value loop for mid-tier creators; if it can realize the vision of "social behavior = currency," it will be a milestone progress in the InfoFi field. https://x.com/BroLeonAus/status/1917395528150835255

@starzqeth believes that Kaito turns creators into "algorithm riders." While it empowers the platform itself through the new Mindshare metric, the homogenized content and "professional miner" type participants it fosters may struggle to convert long-term value for project teams. Therefore, the industry should learn from its model in the future but must root benefits in real communities rather than merely amplifying volume. https://x.com/starzqeth/status/1928315214237421850

@ZKSgu summarized Kaito's algorithm rules and pointed out that although the system is full of uncertainties, it has broken the original KOL pattern and indeed provided a valuable opportunity for newcomers without an influence base to be seen and compete alongside industry leaders. This is its positive aspect. https://x.com/ZKSgu/status/1887923371800936924

@DWFVentures believes that InfoFi has enormous potential. However, it is also necessary to be cautious that the market share assessment of projects cannot rely solely on "attention share"; at the same time, incentive-driven content creation may lead to a large amount of low-quality content, diluting truly valuable high-quality content. https://x.com/DWFVentures/status/1929463158898671997

@Bruce11 believes that although InfoFi seems lively, it has also led to a serious increase in information entropy, causing content to serve algorithms rather than users. Since platform algorithms cannot effectively identify content quality and only reward quantifiable data such as posting and interaction, it has spawned a large number of "black hat SEO"-style score manipulation behaviors. This not only drowns out genuinely high-quality and in-depth content but also allows the public opinion arena to be dominated by "water armies," making creators wary of becoming "traffic feed" for platform algorithms. https://x.com/Bruce11/status/1927736276125643138

So where will InfoFi head in the future?

Current InfoFi mainly focuses on market attention and influence trading (such as Kaito AI, Cookie.fun, Noise.xyz), on-chain reputation (such as Ethos Network), etc. In the future, InfoFi may generate stronger synergies with other tracks:

• InfoFi + DeFi: For example, the on-chain reputation scoring of Ethos Network may directly serve as a credit reference for DeFi lending in the future, where high-quality reputation can obtain better lending rates or lower collateral rates. Additionally, DeFi's quantitative strategies can use real-time sentiment indices, popularity trends, and predictive probabilities generated by InfoFi platforms as important trading signal inputs.
• InfoFi + SocialFi: The value of creators' Social Tokens can be more fairly priced in the market through InfoFi platforms based on their attention, influence, and content quality.
• InfoFi + AI: AI Agents can enter the InfoFi market as participants to engage in information arbitrage and risk hedging.

For retail investors, understanding the essence of InfoFi, learning to use tools, and avoiding risks are essential to becoming a smart "information prospector" and discovering their own Alpha.

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