Heritage Distilling (Nasdaq: CASK) has uncorked its latest release following the debut of Bitcoin Bourbon. The fresh offering, dubbed House of Doge Bourbon, stems from its collaboration with the House of Doge, a corporate arm of the Dogecoin Foundation.

“The Dogecoin community has always been about mainstream adoption for payments and celebrating moments when new products and services become available for purchase with dogecoin,” said Timothy Stebbing, Director of The Dogecoin Foundation and the newly appointed Chief Technology Officer at House of Doge, in a Monday statement.

Stebbing continued:

This exciting partnership celebrates all things DOGE with a bespoke, high-end product made by Dogecoin fans, for Dogecoin fans, and available to buy with dogecoin. May this be one of many new ventures introducing dogecoin to Main Street.

On top of unveiling its DOGE-inspired whiskey, Heritage is integrating the contest format it used during the Bitcoin Bourbon rollout. This time, the grand prize is a bitcoin’s worth of dogecoin (DOGE)—which currently clocks in at approximately 583,771.16 DOGE at the time of writing.

“Crafting a bourbon worthy of the Dogecoin community meant bringing together tradition and trend,” Justin Stiefel, the CEO of Heritage explained in a release shared with Bitcoin.com News. “This isn’t just a meme — it’s a meticulously crafted bourbon that respects the old ways, with a wink to the new,” Stiefel added.

The announcement comes shortly after Heritage adopted its cryptocurrency treasury reserve policy, a step forward in its broader digital strategy. The company also noted it’s looking into enabling crypto payments throughout its supply chain, starting with partners in Canada, while fine-tuning its blockchain systems and tech stack.

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