On April 23, President Donald Trump’s meme coin gained 45% after it was revealed that 220 leading holders would be invited to a private dinner in the capital. Typically, the TRUMP token sees between $370 million and $1.2 billion in 24-hour global trading volume. But in the wake of today’s news, that figure has soared to $3.73 billion.

As of 3 p.m. Eastern time, TRUMP is priced at $13.03 per coin. Trading activity is heaviest on OKX, Binance, and Upbit, with the latter ranking TRUMP as its fourth most exchanged digital asset. Although the coin has climbed 45% over the past week, its monthly growth now stands at 69.3%. Despite these gains, TRUMP remains over 80% below its peak of $73.43 per coin.

Throughout the day, TRUMP has fluctuated between $8.84 and $14.44 per unit. At its current level, the token is trading 204% above its all-time low of $4.29 recorded three months ago. Meanwhile, MELANIA coin—associated with the First Lady—has also gained traction, rising 22.2% against the U.S. dollar as interest ripples out from TRUMP’s price jump.

The sharp pivot in TRUMP token activity suggests an appetite for celebrity-driven crypto narratives, where access and exclusivity appear to rival utility. As speculative momentum collides with social capital, the line between tokenomics and fan engagement continues to blur. Whether this dynamic proves fleeting or foundational may depend on how enduring the appeal of personality-backed tokens becomes.

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