Don't be fooled by Web3: Understand the business logic of exchanges in 5 minutes to improve your resume's pass rate.

Author: TT3 Labs

Many people worry when applying for positions at centralized exchanges (CEX: Binance, OKX, Bitget, etc.): I have never bought coins and don’t understand blockchain, will my resume be immediately rejected? Don’t be intimidated by terms like “Web3/decentralized”; an exchange is essentially a Fintech company. Most daily operations at exchanges revolve around solving four types of problems: trading matching, fiat deposits and withdrawals, asset management, and growth operations. In 5 minutes, we will help you understand the four major business scenarios of exchanges, aimed at technical/product/operation/financial professionals without a Web3 background. We will also provide corresponding resume writing techniques and keywords to help you align your past experiences with exchange positions, increasing your resume pass rate and interview chances.

The Four Business Scenarios of Centralized Exchanges

1. Trading and Matching: Pursuing Efficiency and Stability

The first core aspect, and the core business of exchanges—trading and matching systems.

You can understand it directly as the brokerage apps or stock trading software we usually use. Their core functionalities are very similar, but the assets being traded have shifted from traditional stocks to Bitcoin, Ethereum, or the increasingly popular RWA (real-world asset tokenization, such as tokenized US stocks).

However, in this 7x24 hour non-stop global market, the challenges faced by the system are much more severe. When market prices fluctuate violently, a massive number of people may want to buy or close positions at once. If the underlying system cannot handle this, the system will lag, leading to the common complaints of "disconnecting the network cable."

Even more frustrating is that once there is a delay in the system, many orders that should have been executed do not, causing prices to create a deep pit on the price charts, something users often refer to as "price spikes." This not only causes users to suffer unexpected liquidations but also brings a huge trust crisis to the exchange.

How can your experience be related? If you have previously participated in building traditional brokerage trading systems, or have worked on the flash sales architecture for e-commerce events like Singles' Day, understanding how to cope with sudden traffic surges and optimizing system latency to its limits. When preparing your resume, you might emphasize your concurrent processing capabilities and system stability optimization. As long as you have some underlying technical experience that is relevant, these skills can greatly enhance your chances of securing an interview.

Common Positions: Backend Engineer/Matching Engine Engineer/SRE/Performance Tester/System Architect

Resume Keywords: Low Latency/Matching Engine/Order System/Market System/Real-time Push/Anomalous Transactions and Price Spike Risk Control

2. Payments and Exchanges: Facilitating Users’ "Fiat In and Out" Transactions

The second core aspect is the channel for fiat deposits and withdrawals. In simple terms, it helps users solve the problem of “how to smoothly buy crypto assets with local money and how to withdraw money once they earn it.”

Imagine a user in South America wanting to buy a few dollars' worth of assets with a local currency credit card; they have to go through many approvals, and during this process, the platform also needs to guard against credit card fraud and money laundering activities from around the globe. This is actually a very complicated task, similar to the payment processes in global cross-border e-commerce.

How can your experience be related? If you have previously worked on integrating overseas payments for cross-border e-commerce (such as independent sites going abroad); or if you have handled fraud prevention and compliance issues at traditional financial institutions or third-party payment companies, you can directly transfer some business scenarios. When refining your resume, you could showcase how you improved the success rate of payment channels, how you dealt with overseas credit card chargebacks, or how you identified and intercepted fraudulent transactions through rules? Discussing your past challenges can naturally resonate with their daily business scenarios.

Common Positions: Payment Product/Payment Operations/Risk Control Strategy/Anti-fraud/Compliance Operations

Resume Keywords: Payment Channels/Chargebacks/Anti-fraud/AML/KYC/Conversion Rate/Success Rate

3. Asset Management and Wealth Management: The Operational Logic of Funds in the Platform

The third core aspect is asset management. Many users, when not trading, can choose to keep their money and coins on the platform or in cold wallets. To retain these funds, the platform designs products like "fixed deposits," "balance treasure," or structured investment products, allowing users to earn some interest.

The biggest pain point in this business is how to design a reasonable yield model while ensuring the absolute safety of user funds and that the platform retains sufficient liquidity (able to respond to large withdrawals at any time). While maintaining a robust asset-liability management situation, the platform can increase user retention through wealth management products while generating revenue from this.

How can your experience be related? This area of business is nearly interchangeable with the design of traditional funds and brokerage financial products. If you have a background in internet finance product management, traditional financial derivatives design, or quantitative research, discussing your understanding of liquidity measurement, risk control for guaranteed returns, and structured product design could be a great entry point during the interview.

Common Positions: Asset Management Product Manager/Quantitative Research/Wealth Management Products/Risk Control/Fund Management

Resume Keywords: Liquidity Management/Yield Models/Asset-Liability Management/Structured Wealth Management/Risk Exposure

4. Growth and Operations: Competing for Global Market Trading Users

The last core aspect is user acquisition. Just like any ordinary internet app, exchanges also face severe traffic anxiety. Conducting various new project activities, trading competitions, and referral commissions is essentially a set of "acquire new users, boost activity, retain users, and conversion" strategies.

In facing overseas markets with different cultures, how to acquire users at minimal cost? How to manage localized community operations? How to use A/B testing to find the conversion rate of the highest activity landing pages? This is what the growth team does daily.

How can your experience be related? If you have worked on user acquisition for overseas gaming, cross-border e-commerce event operations, or have rich experience in overseas KOL placements. You could better showcase your data-driven thinking and experience in managing localized communities in your resume. The business forms of your past experiences may differ, but the underlying logic of traffic remains unchanged.

Common Positions: Growth Operations/Event Operations/Advertising/Channels/BD/KOL Manager/CRM

Resume Keywords: User Acquisition/Conversion Funnel/A-B Testing/Localization/Advertising/KOL/Commission Mechanism

Conclusion

After understanding these four areas, you'll find that the business logic of exchanges is still familiar to everyone in terms of commercial and technical logic. Most people's past experiences actually have many transferable aspects.

If after reading this article, you feel that part of your background fits these business scenarios, don't hesitate to try. Currently, tt3labs.com is collecting many remote positions in Web3 and exchanges for cross-border talent; go explore new possibilities for your career!

FAQ

1) Can I apply to exchanges if I don’t understand blockchain? Yes. Most positions prioritize business compatibility and transferable skills; blockchain knowledge is a plus, not a strict requirement.

2) What general skills do exchanges value most? Stability and risk awareness (not collapsing in extreme market conditions, ensuring fund security first), data capabilities (using data to identify problems and validate changes), global business experience (multi-country payments/compliance/localization), and growth conversion ability (quantifiable new user acquisition and retention), cross-team collaboration (alignment of product/development/risk control/customer service/legal).

3) Which positions at exchanges are most suitable for “cross-industry/non-Web3 background” people? Technical roles: Backend/Architecture/SRE/Testing/Security. Business roles: Payments, Risk Control, Anti-Fraud, Customer Service Operations, Event Operations, Growth, Data Analysis. Financial roles: Asset Management, Wealth Management Products, Quantitative, Derivatives.

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