According to the Hong Kong Economic Times, citing former employees of Binance and BNB Chain, Binance co-founder CZ and He Yi have long used characters from *The Simpsons*, 'Homer' and 'Maggie,' as their code names in internal communications and video meetings. Former employees stated that this setup is related to Binance's long-standing use of yellow as its primary brand color. It wasn’t intended to conceal their identities but gradually became an informal part of the company culture. He Yi has since continued to use 'Maggie' as her commonly used internal English name. https://(wublock123.com)/news/cz-he-yi-binance-internal-codes-homer-maggie-67293