Americans reported losing $3.5 billion to imposter scams last year. Impersonation is an entire industry. Despite brand protection as a growing software category, the scams are still winning. Per Doppel's data: - Brands catch less than 10% of the fakes targeting them - 94% catch fewer than half - The median brand catches zero Full piece from Doppel co-founder and CEO Kevin Tian on the business of online impersonation: https://www.a16z.news/p/faking-a-brand-is-easy(a16z)