星球日报
星球日报|Aug 24, 2026 05:19
Bubble Mart's revenue data for the first half of 2026: 17.17 billion yuan, gross profit margin of nearly 70%, revenue of six major IPs exceeding 1 billion yuan, and revenue of 11 IPs exceeding 100 million yuan Odaily Planet Daily News: Last week, Pop Mart officially released its semi annual financial report, which pointed out that the company achieved a revenue of 17.17 billion yuan in the first half of the year, a year-on-year increase of 23.8%, an adjusted net profit of 5.16 billion yuan, a net profit margin of 30%, and a gross profit margin of 69.7%. THE MONSTERS、 The six major IPs of Star People, CRYBABY, DIMOO, SKULLPANDA, and Hirono Ono have exceeded 1 billion yuan in revenue, with 11 IPs generating over 100 million yuan in revenue. Classic IPs continue to grow, while new IPs have a strong development momentum. The IP matrix is rich and diverse: LABUBU's THE MONSTERS family still maintains its vitality, with revenue of 4.45 billion yuan ranking first; Xingxingren has become the fastest growing IP, with a revenue of 2.65 billion yuan and a growth rate of 580.6%. During the reporting period, Pop Mart operated 676 offline stores and 2827 robot stores worldwide, with a total of over 100 million registered members worldwide. The revenue of the Chinese market was 12.2 billion yuan, achieving a growth of 47.3%. The revenue of the Asia Pacific market was 2.58 billion yuan, the revenue of the Americas market was 1.89 billion yuan, and the revenue of Europe and other regions was 510 million yuan.
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