[Shanghai's 15th Five-Year Plan for Sports Development: Promoting the Sports Event Economy] The Shanghai Sports Bureau has issued the 'Shanghai 15th Five-Year Plan for Sports Development,' which proposes the promotion of the sports event economy. The plan aims to enhance the quality and efficiency of integrated development across culture, commerce, tourism, sports, and exhibitions, creating phenomenon-level events that engage millions of participants. It seeks to optimize commercial operation models, establish a market-oriented resource allocation mechanism, and capitalize on the 'golden consumption periods' of '1 hour before events and 2 hours after events.' Targeting groups such as Generation Z, the silver-haired demographic, and inbound visitors, the plan will introduce a range of personalized event products and consumption scenarios, building a sports event economy ecosystem that is friendly to all demographics. Professional sports clubs are encouraged to cultivate team cultures based on regional identity, fostering high-loyalty professional event consumption models. The plan also aims to expand commercial development of events, promote the creation of cultural and creative products as well as digital collectibles related to events, and stimulate consumption of event-related derivatives. (People's Financial News)