Good stuff Two extremes this year: *Love Letter to Mama* was a big hit *The Ox Comes* was a big hit Both made by ordinary people, Riding the wave of emotional traffic explosions, Mainly on Douyin, followed by Weibo. It’s like the crypto world seeing a pump— Now anyone can launch a meme coin Token creation has been democratized. The lofty VCs are in a winter freeze, The lofty celebrities are in a winter freeze. It all comes down to storytelling— Stories that spark laughter, tears, empathy, and other emotions. Emotions drive traffic.