Damn, the bull run is here with 13M. One shout of 'Mom' and it went viral. Gotta check Weibo more often. When the box office was at 7,000, it was already trending. For a lot of memes, Weibo is the first to ignite the fire. This bull run seems to be driven by hype and box office numbers. The box office has already surged from just over 7,000 yuan to 1 million. Maoyan predicts the total box office will exceed 18 million. Not many meme small players got involved in this one. None of the usual suspects you know, and they didn’t buy much either. This is actually a positive sign—barely anyone is paying attention. Sigh, missed the big golden bull. Guess I’ll have to wait for the next one.