Our main goal with the Pumpfun App is to help grow the market for onchain trading by 100x. We need to make it much easier for new users to get involved. The learning curve to become an active trader in our space is still far too steep. One of the big steps we took to solve this was the recent introduction of social features to the app. Most importantly, callouts provide a way for experienced traders to share their insights to all of their followers - and via our social feed, anyone else scrolling the app. However, the current incentives to provide good insights via callouts are poorly optimized. At the moment, if you provide a highly valuable callout that convinces people to trade the coin, there’s an improved chance that this results in higher unrealized gains for you. This is far from guaranteed, though, and staking your social capital for a highly uncertain reward is what can sometimes cause bad behavior. What if there was another stream of income that could reward you for the quality of your callouts, no matter how your own trade ends up playing out?(alon)