Twitch is using streamers' content to train AI, sparking backlash Twitch will default to using creators' content to help its parent company Amazon train generative AI models, causing a strong reaction from the community. Creators must manually opt out, or their content will be used to train Amazon's AI without their knowledge. Twitch Chief Product Officer Mike Minton responded to nearly 3,000 users' concerns during an official livestream, saying: "Why not make it opt-in? To be honest... if it were opt-in, no one would choose it." Twitch's Head of Community Mary Kish added that even providing an opt-out option is "a response to the community's opposition to training generative AI." Reportedly, Amazon has been using Twitch content to train AI for years, and it's only now offering an opt-out option.