Gen Z is already taking their investment money and betting on sports—has the crypto market lost its growth potential? Betterment's latest survey is pretty wild: 52% of American Gen Z investors have redirected money originally meant for investments into sports betting over the past year; 26% even consider sports betting as part of their long-term financial planning. In comparison, only 14% of Millennials, 6% of Gen X, and 1% of Baby Boomers are doing the same. Gen Z’s gambling tendencies haven’t disappeared; it’s just that crypto is no longer their only casino. Who’s going to save the crypto market?