[Xiaohongshu Advances AI Shopping Guide: Ask a Question, Get Product Recommendations, and Jump to Checkout] According to monitoring by Beating, Xiaohongshu is developing an 'AI Shopping Guide' feature. Users can directly interact with the AI, which will recommend products during the Q&A process, display product cards, and provide links to jump to checkout. The project is led by Daoxuan (Pan Boyuan). Xiaohongshu has already implemented some AI features in e-commerce, such as automatically summarizing store reviews. The new AI Shopping Guide takes it a step further, moving from 'helping you read reviews' to 'helping you choose products and guiding you to place orders.' In April of this year, Xiaohongshu also established a first-level AI department called Dots. Previously, Xiaohongshu disclosed that 39 million users generate clear product purchase requests daily, totaling 140 million purchase requests per day. If the AI Shopping Guide is officially launched, Xiaohongshu will be able to directly recommend products in these purchase scenarios and further guide users toward transactions. [Original Link]