Why is agent traffic growing so fast? By early June this year, agent traffic on the internet had already surpassed human traffic. Cloudflare predicts that in five years, non-human traffic will be 1,000 times that of human traffic. Here's an example that perfectly illustrates the difference between agent and human behavior: When a person wants to buy a digital camera, they might visit 5 websites; an agent, on the other hand, might visit 5,000 websites to help you find the best camera. Humans have scarce resources like time and attention, so we tend to be lazy, rely on brands, only look at the first page of results, and make decisions between a few websites. Agents don’t have these limitations—they can tirelessly, patiently, and exhaustively compare a massive number of pages and products. Every single user intent could be amplified into hundreds or thousands of machine requests. Many people haven’t realized that this could actually bring about a huge transformation in the internet business model.