Jihoz.ron|Aug 08, 2026 06:15
Steam and Apple present interesting challenges for games and applications that use nfts and cryptocurrencies.
With the current situation, in order to reach web2 gamers, you need to run 2 versions of the game. One for the web2 platforms and one for the web3 audience.
We got around this last cycle by using incentives so strong that people would download axie despite it not being on steam or the app store. This is why despite the limitations of massive token incentives, it was the only mechanic that allowed crypto gaming to cross the chasm so far. But just because it was the first, doesn't mean it was the only mechanic that will ever work.
This is the most interesting unsolved problem in crypto gaming (still).
The crazy thing is this is understood by Congress and Axie was used as an example on Apple holding back innovation in the United States in this letter from Congress to Tim Cook in 2023.
Here are the key issues:
on iOS:
• Apps may not use their own mechanisms to unlock content or functionality, including cryptocurrencies and cryptocurrency wallets.
• Users may view their own NFTs, provided NFT ownership does not unlock features or functionality within the app.
• Crypto apps may not offer currency for completing tasks.
Steam:
• prohibited: "Applications built on blockchain technology that issue or allow exchange of cryptocurrencies or NFTs."
These barriers are good, as they prevent incumbents from entering the space and create a moat for upstarts and rebels.
Eventually these barriers will be lifted and only the teams that have spent a long time building with the tech will understand how to take advantage of the opportunity.(Jihoz.ron)
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