小龙先生|Aug 07, 2026 23:32
⚡ X Platform Self Media Operation and Creator Observation
——Twitter has really taken it seriously this time: original content is now directly rewarded with cash, and moving accounts have completely cooled down ❗ ️
Great ❗ X platform cancels old revenue sharing and introduces rewards for original content: creators' monetization logic is changing ❗ ️
I just saw the good news about the original content reward policy that X platform will soon launch, and I am very happy in my heart. Because Musk has finally launched a trump card to value and reward original creators.
And many of the articles and tweets in my Twitter account are original and unique. The Bitcoin 3D integrated trading system, monster coin trading system, and stock six dimensional trading system that I have created are also unique.
The X platform has announced a very important change for creators. Starting from September 2026, X will gradually replace the existing creator revenue sharing plan with a new "Original Content Reward Program". I am quite looking forward to this!
For those who have been creating content on X for a long time, this is not just a simple renaming, but X is redefining what kind of creators deserve direct rewards from the platform.
There are several details in this rule that are worth studying carefully by all creators. Next, I will provide you with answers one by one as soon as possible.
1. The old profit sharing plan will exit the historical stage!
X has made it clear that new applications for profit sharing plans will no longer be accepted from August 7, 2026. Existing revenue sharing plan members will continue to receive revenue until September 7, 2026, after which X will gradually open up new original content reward plans.
That is to say, in the future, the monetization system for X creators will gradually shift from the past "participating in revenue sharing and receiving revenue based on eligible exposures" to "original content, qualified exposures, and platform rewards". For those who have been continuously creating on X, this is a very important signal.
2. The biggest change: X has started rewarding originality instead of simply rewarding traffic.
The definition of original content in the new plan is actually very broad. Posts, articles, videos, and images are all acceptable. Even if you analyze, comment on, and supplement a piece of news, a social event, or a market phenomenon on your own, as long as it can reflect your own views, knowledge, experience, and expression methods, it can be considered original content.
This is very important. This means that X does not require everyone to shoot their own videos or create original images. A financial investor analyzing Federal Reserve policies, a cryptocurrency researcher interpreting BTC market trends, a tech blogger analyzing the AI industry, or even an ordinary user presenting unique perspectives on a hot topic, as long as the content truly adds value, are all original expressions encouraged by X.
This is actually telling creators: don't just be an information transporter, become an interpreter of information and a producer of opinions.
3. What is truly valuable in the future may not necessarily be a total exposure of one million!
Here is the most noteworthy aspect of the entire new rule. The new plan requires obtaining at least 500000 homepage timeline exposures from verified users in the past 90 days. Note that it is a verified user with homepage timeline exposure, not simply a total exposure of 500000 in the past 90 days.
These two concepts are completely different. For example, if your post receives a total exposure of 1 million, but a large amount of it comes from ordinary users, searches, other pages, or replies, then not all of these exposures necessarily belong to the qualified exposure of the new plan. X explicitly states that the exposure generated by the response is not included in this eligibility indicator.
So in the future research on X account operation, we can no longer just focus on the maximum exposure. The real focus should be on the chain from total exposure to qualified exposure, to exposure on the homepage of blue V users, and then to the quality of original content.
This also means that relying solely on the comment section to gain presence may further reduce its value in the future.
4. 500 verified fans is also a very low threshold.
The current new plan requires at least 500 verified fans. That is to say, X is not just looking at how many fans you have, but starting to pay attention to how many of your fans are actually people who have entered the X paid ecosystem.
The logic behind this is actually very clear. X hopes to connect the creator economy with the blue V ecosystem. The more blue V users there are, the stronger the creator's ability to truly reach high-value users.
So in the future, an account with 20000 followers but a large number of regular accounts may not necessarily be more valuable than an account with 10000 followers but a large audience of blue V users. This will directly change the operational mindset of many people.
5. What content may be deemed non original?
X also wrote the red line very clearly this time. The following content is not within the scope of original content rewards:
Directly copy other people's articles, download other people's videos and upload them again, move content from other platforms, only modify a few words, apply a filter to other people's videos, simply change the video speed, add a few words to other people's content, and splice a lot of other people's content without any new perspectives.
This means that the path of handling and minor processing is becoming increasingly difficult. But there is a very noteworthy aspect here: comments, analysis, and interpretation can themselves be considered original.
So forwarding a news article without any viewpoint and quoting a news article with one's own professional analysis may have completely different values under the new rules. This is particularly important for financial, cryptocurrency, technology, and investment accounts.
X also wrote the red line very clearly this time. To summarize briefly,
The following content is not within the scope of original content rewards:
❌ Copy other people's articles directly
❌ Download someone else's video and upload it again
❌ Moving content from other platforms
❌ Just modify a few words
❌ Set a filter on someone else's video
❌ Simply change the video speed
❌ Add a few words to someone else's content
❌ Massive splicing of other people's content without new perspectives
6. AI content also needs special attention ❗ ️
Another noteworthy aspect of the new rules is that the automatically generated content may not meet the reward requirements.
This does not mean that AI cannot be used. What really needs to be distinguished is whether AI is your tool or whether AI completes the entire content production for you.
For example, if you ask AI to help you organize data, search for information, analyze market trends, and then add your own judgment, trading system, and viewpoints, it is obviously not the same as letting AI automatically generate 100 posts and publish them automatically.
So in the future era of AI, the truly valuable creators may not necessarily be those who do not use AI at all, but rather those who can use AI to improve production efficiency while retaining their own judgment and expression.
Friends should know how to use AI to create content in moderation. Content generated in batches by AI is easily recognizable.
7. There is another rule that is easily overlooked.
X explicitly states that users should not be forced to interact in order to obtain rewards. For example, repeatedly requesting likes, comments, shares, followers, bookmarks, and even using various methods to induce user interaction.
This means that in the future, creator operations should not be simply understood as finding ways to get others to interact with me, but rather as making the content itself worthy of active interaction from others. This is actually a significant change.
8. How to understand the strategy of X platform this time?
It can be summarized in one sentence: X is gradually moving from a traffic platform to an original viewpoint platform.
In the past, many people's approach to doing X was to find hot topics, move content, change titles, post, and generate traffic. The space for this model will become increasingly limited in the future.
Another mode will become increasingly valuable: discovering information, incorporating one's own professional knowledge, establishing one's own analytical framework, outputting unique perspectives, and forming long-term IP.
This is actually closer to the combination of traditional media, research institutions, and personal brands. For professional creators, this is actually good news, as those who truly understand an industry begin to have greater monetization advantages.
9. For original authors in finance and cryptocurrency, opportunities are even more apparent
For example, seeing a sudden drop in BTC. A regular account may just repost what happened when BTC plummeted.
But professional accounts can further analyze price structure, trading volume, ETF funds, on chain data, macro liquidity, market sentiment, and key support resistance.
At this point, what you provide is no longer news, but the ability to explain news. This is the true value of original content. So I increasingly believe that the real value of X in the future is not who knows the fastest, but who can explain complex information clearly.
10. How should creators prepare for this originality policy?
I think in the future, X account can focus on four things:
Firstly, establish your own fixed column. Let users know who you are, what you research, and what you excel at.
Secondly, reduce pure handling and increase one's own judgment. The same news can only be copied by others, but you can add it to your own framework.
Thirdly, establish long-term content assets. Don't just follow hot topics every day, your opinions, research, cases, and reviews will eventually become a part of your personal IP.
Fourth, focus on effective outreach to blue V users. In the future, we should not only look at how much exposure has increased today, but also at who these exposures come from. Because the quality of traffic may be more important than the quantity of traffic.
Lastly, I would like to mention the most important change in my opinion:
In the past, the logic of many people doing X was from fans to traffic to revenue. In the future, it may gradually shift from original ability to high-quality audience, qualified exposure, platform rewards to personal IP.
This is actually a good thing. Because those who truly possess professional skills, viewpoints, and long-term content capabilities finally have the opportunity to obtain more direct economic returns from the platform.
Of course, the new plan does not automatically make money just by reaching 500000 exposures. It also needs to meet eligibility conditions such as account status, Blue V membership subscription, verified fans, original content, region, and pass X review. X also reserves the right to adjust or cancel the plan.
But the direction is already very clear: X is rewarding original creators, not just those who create traffic.
For those who are still watching, I suggest starting to work on the content seriously now. Because when everyone realizes that original content can make money, competition has already become fierce.
The most worthwhile thing to establish now is not a traffic account, but a content system of its own.
Do you think X's launch of original content rewards this time is a good thing for ordinary creators or a new round of internal competition?
A: True original authors have the opportunity
B: The platform is just a different way of controlling traffic
C: Observe first, wait until the first batch of creators actually receive the money before making a decision
Welcome to the comment section to chat together.
The detailed explanation of the original content reward program on X platform is as follows:
https://help. (x.com)/en/using-x/original-content-rewards
-----Mr. Xiaolong
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