深潮TechFlow|7月 29, 2026 12:07
[EY Survey: Over 70% of U.S. Entrepreneurs Have Integrated AI, with a Strong Focus on Clear ROI]
Deep Tide TechFlow reports that on July 29, according to Forbes, consulting firm EY conducted a survey of 500 U.S. business owners with annual revenues exceeding $5 million. The results show that over 75% of respondents have at least partially integrated AI into their business processes, with 10% having fully implemented it. Entrepreneurs' expectations for AI are concentrated in three key areas: driving revenue growth through sales and marketing (57%), reducing operational costs (55%), and improving customer experience (49%).
However, due to the difficulty in quantifying AI's actual benefits, more than one-third of respondents have reduced technology spending, including AI, over the past year, reflecting a cautious "wait for returns before increasing investment" approach.
On the talent and organizational front, 88% of respondents expect their workforce to expand within the next 12 months, while 42% are redesigning job roles to incorporate human-machine collaboration capabilities. At the same time, 46% of respondents pointed out that a lack of talent and expertise is the primary obstacle to scaling AI implementation.
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