How does Musk hire people? When Nikita Bier just joined the social platform X, he was given only 48 hours to redesign the new user onboarding process for X. He worked overtime the entire weekend and finally handed the prototype to Musk. Musk immediately said, 'This is great, let’s move forward with this!' Fast delivery, fast decision-making—this is the pinnacle model that shapes Musk’s company culture.