Customer Service VP @heyibinance has already debunked the rumor online: 'Never heard anything about Alpha shutting down.' A while back, I met a few college students who were specifically promoting Alpha on campus. They’ve even managed to reach user groups like stay-at-home moms and college students—groups that the crypto space could never touch before. In the early days, a lot of people criticized Alpha, saying it was all hype and the user experience was bad. But looking at it now, Alpha single-handedly reshaped the user engagement path and gave countless ordinary people their first low-barrier opportunity to get into crypto. In a way, Alpha is one of the few products in recent years that truly benefited users and successfully broke into new circles. But just a friendly reminder: if you’re doing promotions in mainland China, it’s better to keep things low-key for now.