The discussions these days about the Elizabeth-related incident / Dubai religious controversy kiss / Bitget marketing storm are getting more and more chaotic. As a marketing tactic, it's understandable in itself, but if this kind of approach wants to survive long-term, it often requires constantly using new packaging to cover up old issues until enough resources are accumulated to balance the risks. Extreme cases like Justin Sun's are basically hard to replicate, and in the end, quite a few end up being bitten back.