Retail investors are rewriting the market playbook: Individual investors are now on track for their 23rd consecutive monthly net purchase of stocks. This is only behind the 32 month streak posted between April 2020 and November 2022. Furthermore, retail has been a net buyer ETFs for 158 consecutive trading days. Retail investors have net sold ETFs in just 6 days since the beginning of 2024. All while individual investors have purchased more call than put options on net for 29 consecutive weeks, the longest streak on record. Individual investors are redefining markets.(The Kobeissi Letter)