🪙 Michael Saylor's 2020 BTC bet sparked a corporate treasury shift. Now, thanks to 2024 ETF approvals, firms are adopting the playbook—but the strategy shows mixed results and high volatility. @HeleneBraunn reports. BTC Treasuries Month is presented by @GeniusGroupLtd_. https://www.coindesk.com/business/2025/11/20/the-rise-of-crypto-treasuries-how-one-bet-sparked-a-corporate-shift?term=organic&utm_campaign=CoinDesk&utm_content=genius_112025%2CBTC+Treasuries+Month+x+Genius+Group&utm_medium=social&utm_source=twitter(CoinDesk)