Matchain: AI Layer 2 with real name on chain in Paris Matchain focuses on identity and data sovereignty in AI Layer 2, bringing real users into the Web3 world in the most accessible way possible. At present, we have collaborated with top brands such as Paris Saint Germain to establish an on chain real name identity system, which has completed identity verification for over 150000 real people and attracted more than 1.5 million users to enter the chain without feeling anything Writing at the beginning: Why is it worth studying? After years of discussing large-scale applications in the industry, most projects still stick to the old path of learning wallets first and then playing with applications, with frighteningly high barriers to entry. We always say that Web3 needs to go public, but the reality is that the project team is boasting about a bunch of robot addresses, and real users can't even understand how to use their wallets. The gap between them is too big. However, the Matchain project did show me something different. Its idea is simple and crude - you just need to log in with your email, and it will handle all the complex on chain operations in the background for you. This gameplay even brought Paris Saint Germain in, not just a simple collaboration, but a real implementation of the fan identity system on the chain. And now it's on BN Alpha, and the airdrop activity has also been arranged. Trading will open on June 19th, and BN Alpha points can be used to claim airdrops. The rules are also quite straightforward: divided into two waves, the first wave with high integration will take first, and the remaining second wave will lower the threshold. At that time, it will be pure hand speed. The specific details will be announced on the 19th, and everyone can squat for a while. 1、 Core gameplay: Identity infrastructure Matchain is very direct, which is to build the infrastructure of the live Internet. It mainly relies on two things: MatchID and MatchHUB. Simply put, MatchID is your on chain ID card that can be registered without a wallet or email address; MatchHUB is an application center where all brand activities are located. Just click and click, and behind it all are real on chain interactions. The most crucial thing is that it has a Proof of Humanity mechanism, which determines whether you are a real person by binding your social media accounts and analyzing on chain behavior. Only real people can receive rewards. This gameplay is essentially solving the core human verification problem in Web3. When the chain can distinguish who is a real person and who is a robot, many business models can run smoothly. 2、 Token Economy: Functional Tokens Its token MAT is not the kind of governance currency that makes you speculate, but the fuel for the entire ecosystem to operate. The logic it follows is that there is real demand first, and then tokens are used to carry value. Does the brand want to organize activities or advertise? Sure, pledge MAT. Do users want to participate in tasks, verify identities, and contribute data? Okay, I'll reward you with MAT. So the brand needs it for organizing activities, real users can earn it by participating in interactions, and there were no VCs waiting to smash the market in the early stages. This economic model is designed quite realistically. At the same time, early participants can mine through the Genesis License identity ticket, which is directly linked to the real growth of the ecosystem. 3、 Triple impact on the industry 1. It may be one of the currently excellent solutions for seamless on chain integration, truly lowering the threshold for ordinary people to enter Web3. 2. Brand collaboration is no longer about spending money to buy a logo, but about obtaining a verified, interactive, and low water content pool of real users. 3. When a large amount of verified real person identity and behavior data is gathered on the chain, these high-quality and clean data are a gold mine for AI training. So what Matchain needs to do later is to bring more brands like Great Paris in, so that the real Internet will become more and more lively. This narrative may not be as imaginative, but every step is taken very solidly.