Bubble Mart's' useless use 'has become the greatest value We have always recognized material payment, but the emotional economy has been rapidly developing and growing. The growth of the Z era has long been free from material anxiety, and the essence of emotional economy is the spiritual necessity of the era of material surplus. When functional needs are fully met, the core of consumer decision-making shifts towards emotional identification and the construction of a sense of existence. The success of Bubble Mart is inspired by: Product as a medium: Creating user emotional projection space through IP whitespace Consumption is Experience: Entertaining, ritualizing, and blind box rare items in shopping behavior is a unique experience Brand as Community: Strengthening User Sense of Belonging through UGC and Circle Culture, Celebrity Leads Products The emotional economy market is developing and growing, who can say that frying shoes, frying NFTs, playing memes, and the millet economy are not included? The success of Pop Mart is not an isolated case, but a reconstruction of the consumption logic in the era of material surplus. As the functional value of goods gradually takes a back seat, the narrative ability of cultural symbols and the scarcity of emotional resonance are becoming the core driving forces of the new consumer era. However, I still cannot distinguish what kind of emotional product is a good product?