The encrypted mobile game FIFA Rivals will be launched on June 12th, featuring Adidas themed digital assets

According to The Block, blockchain game developer Mythical Games announced that its encrypted mobile game "FIFA Rivals" will be launched globally on June 12th and has reached a brand licensing agreement with Adidas. This football game will include Adidas themed digital assets, including exclusive jerseys, team uniforms, and sneakers inspired by the brand's football traditions. FIFA Rivals continues the operating model of the company's NFL Rivals, allowing players to buy and sell in-game assets through blockchain technology. This cooperation, leveraging the global influence of FIFA and Adidas, is expected to further enhance user engagement. The CEO of the company stated that this collaboration has set a new standard for brand presentation in digital experiences. The game will be launched on iOS and Android platforms, and players can trade assets globally through the Mythical platform market.