How can a monster doll or an on chain image stir up emotions and ignite a consumer craze? Labubu， This furry, ugly and cute little monster quietly stands in the shop window, but a long queue has already formed outside the door, just to grab the "possibly hidden" doll. And the NFTs on the screen also ignite the market with emotions - even though they are on chain data, they can be sold out within minutes. This is precisely the magic of IP emotional marketing: whether it's touchable trendy games or virtual images, they are essentially creating emotional containers of "ownership" and "belonging". Labubu attracts users not for its design, but for its emotional resonance. It is like childhood graffiti, lonely companions, creating a sense of scarcity and surprise through blind box gameplay, inspiring a desire to collect and identity recognition. And NFTs are also replicating this logic, completing the transition from assets to "cultural carriers" through rare attributes, character stories, and community resonance. Projects such as BAYC, Azuki, Pudgy Penguins have already surpassed visual imagery and moved towards physical, comic, clothing, and even mainstream retail, becoming a "character driven" cultural phenomenon. The deeper driving forces are social identification and FOMO emotions. Whether it's celebrities sharing Labubu or setting rare NFTs as avatars, they are all building a digital identity of 'who am I'. This symbol propagation accelerates the rise of market sentiment, pushes up prices, and also brings greater volatility. At the same time, the community has become the core engine of IP value - user photo sharing, transformation, and secondary creation, endowing IP with sustained vitality. IP is no longer a one-man show for brands, but a cultural flywheel for collaborative creation. The success of Labubu and NFT demonstrates that visuals are just appearances, and what truly drives consumption and loyalty are resonant emotions, cultural identity, and engaging stories. In the era where emotions are king, the strongest IP is no longer 'being seen', but 'co creating'.