What exactly is Kaito? > Before TGE, I posted an article on how Kaito will use dividend split disks to tame KOLs (open-source scythe 24). Later, due to well-known reasons, I decided not to give Kaito any more pages. But after Binance Alpha came out, this topic couldn't be avoided. It's better to explain it clearly at once Reject narrative and understand the essence of Kaito Don't be fooled by "INFOFI", "Attention Economy", "AI" and so on. By 2025, storytelling is dead. It depends on what they do, not what they say In the primary market of the cryptocurrency industry, apart from the acquirer (including retail investors and venture capitalists), there are essentially only three parties: the issuer (dev), advertising channels (KOLs, task platforms, etc.), and exchanges. Kaito's focus is on advertising channels, which is the traditional media buy of advertising This was originally done by various marketing agencies, but the problem is that procurement is always biased towards top bloggers in different fields, and it is difficult to get orders below the waist The method adopted by Kaito is similar to the "quantity based procurement bidding" in the Chinese pharmaceutical industry, which publicly discloses the total procurement budget and removes the acceptance threshold, allowing suppliers (KOLs below the waist) to be selected with certainty, but the prerequisite is that the price is low enough (if more are sent, the cost of a single article will naturally decrease) The main moat of this model, if viewed as a traditional media business, lies in two points: 1 Capable of mobilizing a sufficient number of suppliers (KOLs) with significant overall influence, 2 The ability to continuously obtain the budget for promoting popular pre coin projects But in the cryptocurrency industry, the real winner of such business lies in how much influence it can have on the platform Because the cryptocurrency industry is not a business logic of B-Ad-C, but rather B-Ad-C. The level of the exchange directly determines how much money the project can earn. That is to say, the return on investment of platforms like Kaito is determined by Binance OKX and Bybit/Bithumb/Ubbit/Coinbase Who is Kaito's enemy? Who is Kaito's teacher? Whoever the project party gives the pre coin budget to is Kaito's competitor So Kaito's biggest opponent is not any @ okiedotfun, but Binance Alpha If you were the project team and only had one budget, would you prefer Binance Alpha or Kaito? The answer is self-evident You may say that listing on Binance also depends on on on on chain data and volume in order to list on Binance Alpha, and Kaito is definitely needed here. So here are two questions: Since the goal is to go on Binance, any budget outside of Binance becomes a pure cost. The smaller the cost center, the better. If other platforms have similar purchasing capabilities but are cheaper, I will definitely use cheaper ones. The income that Kaito can obtain will be recorded by cookies and other forms of data 2. The benefits in this area are significant enough, and Binance Alpha is aiming to seize the primary pricing power and squeeze the survival space, including that of the hairdressers. What if Binance Alpha personally creates a social media volume platform that allows project parties to access it for free without permission, and uses the data as part of the due diligence for listing? In my opinion, Kaito has only three ways: 1. Using coin price and pattern dividends to cause greater sunk costs for KOLs and imposing soft exclusivity requirements on sunk costs (such as platform performance dividends to lock up positions, or additional project coin airdrops), forcing KOLs and Kaito to share the same interests. But this is difficult 2. Explore other liquidity shipping endpoints to form interest binding - OKX, Hyperliquid, etc 3. Submit a memorial to Binance, as building a similar feature from scratch is difficult and may not necessarily be done well. It would be better to pay tribute to the clan, similar to Galxe in the past Finally, after reading this article, for the Kaito series assets, should you be the friend of time or the cannon of time? I believe you already have the answer root of wisdom that can lead one to truth