Binance Alpha: Bait, Power, and the Ambition of Empires Some people say that Binance Alpha is trying to overthrow the Maoist party? Some people also say that it is a transformation of Binance's own Launchpool gameplay? If you look far away and overlook everything from Binance and even the industry, you will find that this seemingly simple user growth game has become a key move for Binance to transition from a CEX overlord to an on chain empire. In this article, I attempt to systematically explain the essence of the mechanisms, game theory, winners, and endgame behind this game. __________________ 1、 The essence of Alpha integral: a controllable and coordinated planned economy On the surface, Binance Alpha Points appears to be a user incentive system of "trading for points, points for airdrops". However, from a slightly broader perspective, it can be seen that this is not rewarding users, but rather restructuring the allocation logic of power, resources, and liquidity. Binance has accomplished three things through its points system: 1) Accurately guide user mobility. The funds, attention, and trading behavior of users are systematically guided towards designated projects on the platform, which generate traffic and TVL between projects. Some people joke that "hairdressers are the big market makers of Binance". 2) Ask the project team to "pay tribute" and exchange tickets. Airdrops are no longer a benefit for "spreading to users", but have become a threshold for "project parties to pay protection fees". Want to gain liquidity, exposure, and cash out? Take out enough airdrop quota first to feed the points factory. 3) Create users' point anxiety and bind behavior paths. The 15 day cycle+points consumption mechanism means that if you participate today, you will overdraw the available participation limit for the next 15 days. Every time you participate, you are doing multiple-choice questions about 'future opportunities'. In the end, the project party exchanged airdrops for liquidity and cash out channels; Users obtain airdrop distribution rights through transactions and fund accumulation, while Binance firmly controls the overall resource scheduling initiative. All of this is nothing but a planned economic arrangement on the supply side of liquidity. Why is it like this? Because at a time when CEX's discourse power is being squeezed on the chain, Binance must think about how to extend its power to DEX and build control over DEX. The points system is a strategic attempt. __________________ 2、 Multiple Choice Question for Project Parties and Users: Whether to submit or not is not a problem, but whether to comply or not is a problem. The greatest cleverness of the Alpha point mechanism design lies not in how it distributes points, but in how it forces every participant entering the game, whether they are the project team or the user, to voluntarily participate. For the project team, points are a compliance test, and the rules are determined. You can choose not to participate, but if you do, you must accept the points gameplay set by Binance; You must follow the Binance point consumption logic to determine the airdrop logic. For users, the point consumption system constitutes a highly oppressive dynamic game: if you airdrop today, it is equivalent to pre empting future opportunities. Every decision you make is a bet on the allocation of future resources. Over time, this game will only leave behind two types of people: 1) The King of Rolls who can afford to roll up, with points breaking through the sky, can participate in any airdrop. The main group is still professional studios, which can continue to eat some meat, but cannot change the result of long-term profits turning into chicken ribs. 2) The cannon fodder that cannot be rolled up, insufficient brushing, missing projects, and quitting games are mainly composed of retail investors. Under this arrangement, the project party is the farmer of the farmland, carefully sowing but must hand over the grain; The users are repeatedly evicted tenant farmers, doing the hardest work to compete for the increasingly scarce quota surplus grain. __________________ 3、 Binance's ultimate intention: a necessary DEX expedition, a handy cleanup With the help of Alpha, the boundary between CEX and DEX under Binance's governance will gradually blur. The important thing is that whoever decides the incentive flow and traffic entrance on which platform users score and projects queue, will have the say in the industry. Points are bait, power is the truth. The true goal of Binance has never been a petty strategy like "changing the life of a small family", but to make the project team, users, liquidity, and attention all operate under the rule of "on chain but not decentralized". Rules need to be on chain, but power cannot. Fundamentally, Binance needs to move towards decentralization, but before that, it must first embrace decentralization, especially when it has not yet grown enough to threaten Binance. Obedient decentralization is the allowed decentralization. This is not only the conquest logic of Binance, but also the deep path of power expansion outward. And, what we oppose is never a certain system, but a power holder who pretends to be a just order behind this system, quietly incorporating everything into its vassals. In such a power game, is it the fate of the revolutionary Maoist party? That was just the market noise that the empire casually cleared away during its expansion of territory. Assuming you have a clear understanding of this game, it does not necessarily mean that we need to withdraw from it. In the scoring arena of the Asura, the Empire never rejects loyalists, but will definitely harvest those who hesitate. No breaking, no standing. On the journey of the empire's expedition, I, the Ice Frog, will definitely hold the stage to the extreme. This cycle is an accelerated involution cycle, which will inevitably lead to the collapse of the Alpha mechanism and the myth of power control, ultimately dying under the logic it thought it could control.