There have been enough discussions about Bitget today, and I have no intention of expanding it further. However, I think there is something that has been exposed that is worth learning from for Cex and even project parties. That is: Before there is a large-scale public opinion or a major announcement that may involve the immediate interests of a large number of retail investors, at least seek the opinions of some KOLs who are familiar/trusted with you, deeply involved in the masses, and who are rolling around with retail investors every day. Perhaps due to different positions and positions, I have seen many in-house teams brainstorming solutions, wording, and announcements that are far from the real market and lack sensitivity. The PR experts invited from Web2, due to their lack of understanding of the uniqueness and historical background of the Web3 industry, are not accustomed to the local environment, and the strategies they come up with actually intensify conflicts and go against their original intentions, which is not uncommon. For example, Grace posted a selfie today. I don't believe she intentionally provoked users, but it's clearly inappropriate in the midst of intense public emotions. If someone had reminded her in a timely manner, it wouldn't have spread and caused such a big stir. There is a very classic sentence in the Yellow Emperor's Inner Canon: The upper worker treats illness before it occurs, the middle worker treats illness before it occurs, and the lower worker treats illness before it occurs The most powerful doctor is one who prevents diseases before they occur, so there is no need to forcefully "treat terminal illnesses". Listen to the feedback from the community representative first, fill in the gaps in consideration, and identify the problem before the public opinion storm starts to escalate. It is much more useful than looking for people to help extinguish the fire and speak up when it starts.