That's really the truth. Nowadays, many people are too anxious and don't have much substantial output, just thinking about relying on brushing some traffic to receive advertisements. This kind of thinking can't go far at all Most fundamentally, you need to have readers first, right? Only readers need content output. But now there are a bunch of KOLs with almost no content, and they only advertise every day. Where do they get real users? Agency is not stupid, they can tell at a glance whether you have real fans or not. So those KOLs with empty content cannot receive good orders and can only make a living with small projects worth tens of dollars. I have told my friends that they can choose not to accept advertisements, but they should never accept junk ads that cost tens of dollars. This kind of thing can cause significant damage to the account and your personal IP We cannot guarantee that we can bring fans to make money, but at least we cannot treat them as liquidity for you to run away