Original | Odaily Planet Daily (@OdailyChina)
Author | Golem (@web 3_golem)
How to earn tens of millions of dollars in a week? The Meme launch platform NOXA on Robinhood Chain gave the answer.
According to Dune data, NOXA has surpassed Pump.fun for 5 consecutive days, with total protocol fees exceeding 13.44 million dollars. Even more outrageous is that there is only one developer behind NOXA: Amun Phantom (X: @AmunPhantom), directly crushing the legendary story of Pump.fun's "hundred-person team creating over 500 million in profits." If all the NOXA protocol fees belong to Amun Phantom alone, then he might be the first person to earn A9 on RobinhoodChain.
The outside world attributes NOXA's explosion in popularity to "luck": it just happened to coincide with the launch of Robinhood Chain, and the CASHCAT launched happened to be shouted by Robinhood's CEO, with a market value reaching 230 million dollars in 3 days. The cold start of Robinhood Chain needs Meme coins to generate hype, and NOXA was just the lucky one chosen.
But looking back at Amun Phantom's past, you will find that his success is by no means accidental, more like a long-planned "Degen" comeback drama. In October 2025, he wrote down his motto: The reason you cannot become a successful Crypto developer is that you do not dig deep into the trenches. At that moment, the gears of fate may have quietly engaged.
Degen Developer and His DegenFi
Although players generally regard NOXA as a Meme launch platform like Pump.fun, Amun Phantom himself never thinks so; he believes NOXA is the first and currently the only DegenFi protocol in the market.
The Degen spirit is usually seen as a positive term in the crypto context; if a crypto player calls themselves a Degen, it means they are more perceptive than ordinary people, adventurous, open to new ideas, and not fixated on an old perspective. The official X account of NOXA also directly displays its self-positioning: "Always the first to support the latest blockchains, even providing support before the new blockchain is officially launched."
With the Degen spirit as a protocol, Amun Phantom's NOXA has "gone crazy" on Robinhood Chain.
NOXA had already been preheating the related Meme coins launched from the platform before its official launch on Robinhood Chain on July 1, but it had little actual effect until July 8, when Robinhood's CEO posted on X saying, "Although we want to make Robinhood Chain the best payment chain for RWA, it is equally applicable to Memes," and the market value of the Meme coin CASHCAT launched by NOXA soared, marking a turning point for NOXA.
According to Dune data, starting from July 8, the number of new Memes added daily on Robinhood Chain experienced explosive growth, with an average of over 15,000 new Meme coins added daily. Since NOXA was the earliest Meme launch platform supporting Robinhood Chain and the launching platform for the leading Meme coin CASHCAT, even with over 10 competing Meme launch platforms, NOXA still firmly holds the leading position, with over 80% of the Meme coins on Robinhood Chain launched from the NOXA platform. (Odaily Note: On July 12, the NOXA website went down due to Cloudflare issues, rendering it impossible to create tokens)
Daily new Meme coin count on Robinhood Chain
At the same time, the total number of active wallets on NOXA has exceeded 270,000. Although the daily active wallet quantity and daily new token quantity are not as high as Pump.fun, from July 8 onward, NOXA's protocol fees have exceeded Pump.fun for 5 consecutive days, with total protocol fees exceeding 13.44 million dollars, contributing over 11.6 million dollars in revenue from July 8 to July 12. If all the protocol's income belongs to Amun Phantom alone, it means he earned tens of millions of dollars in just 5 days.
NOXA's protocol fees
Rome was not built in a day. NOXA initially just a DEX, providing users with Swap services for new chains. In September 2025, NOXA announced on the X platform that it would launch a token issuance platform in the Pumpfun model, with the official launch of the Launchpad in October, the first supported public chain being monad, and it directly replicated the internal and external markets and bonding curve mechanism of Pump.fun.
The ultimate effect was not good, but Amun Phantom did not get discouraged; NOXA then supported new public chains such as Plasma and MegaETH. Amun Phantom strictly adhered to the Degen spirit, switching nests before a single shot was fired, never engaging in internal strife, until Robinhood Chain appeared, and the goddess of fate finally favored him.
Now, NOXA's token issuance mechanism is already quite different from Pump.fun. Amun Phantom removed the bonding curve; every token on NOXA will directly enter the Uniswap v3 pool, working similarly to clanker, and he also eliminated the Swap feature on the platform, becoming a completely dedicated token issuance platform.
Cycle Builder or Degen Developer?
After reading Amun Phantom's story, many developers might feel complex emotions.
On one hand, Amun Phantom is undoubtedly an excellent developer; he not only focuses on backend development but is also on the front lines understanding the market's latest trends and needs. He is a developer, a product manager, and also a Degen player. His success is 90% effort and perseverance + 10% luck; no one knows which new chain will explode, so Amun Phantom does not bother choosing and develops Meme infrastructure for every new chain at the first opportunity.
This quick response is not surprising in large web3 firms with resources and team cooperation like OKX and Binance, but for small teams or individuals like Amun Phantom, maintaining the Degen spirit since 2025 and ultimately achieving results on Robinhood Chain merits respect for such execution and belief.
But on the other hand, Amun Phantom may not be a trustworthy crypto builder and entrepreneur for users.
Developers "copying" existing applications and adapting them to new blockchains is a well-known way for crypto programmers to make money; becoming the first project party is enough to dominate an emerging market and garner substantial returns (related reading: 10 Ways Ordinary Programmers Make Money in the Crypto Industry). Amun Phantom is one of them, but he is sharper and harder working.
Real builders and entrepreneurs who transcend cycles often look down upon or even hate such developers because they enjoy the early market dividends without giving back and merely walk away, and more importantly, they disrupt the entrepreneurial environment in the market, exacerbating collective distrust from users and investors towards project parties.
This model also determines that Amun Phantom will not "build" for too long on a public chain ecosystem nor will he spend too much effort refining the product. After the heat dies down for Robinhood Chain, Amun Phantom may turn to another new chain and launch other new projects (Odaily Note: he has called for many Meme coins on his personal X account).
Therefore, at this stage, there is fundamentally no comparability between NOXA and Pump.fun; evaluating whether a project and its founder are worthy of reliability always depends on their choices after being surrounded by stars.
But perhaps Amun Phantom currently doesn't even have time to think about these strategic issues, as the NOXA website has been down for over 20 hours. At this critical moment, every second of downtime allows competitors to encroach further on NOXA's market share. Not to mention defeating Pump.fun, whether they can maintain the leading position of the Robinhood Chain launch platform is already in question.
Whether as a Degen developer he can reverse the situation or just be a flash in the pan, time is running out for Amun Phantom to deliver.
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