Navigating Market Changes: CoinEx's Long-Term Perspective
By 2025, the cryptocurrency industry will have reached a clear turning point. The four-year halving cycle, once widely regarded as the "compass" of the market, is gradually losing its absolute influence; the traditional boundaries between bull and bear markets are becoming increasingly blurred, and price fluctuations are no longer solely driven by emotions or narratives, but are increasingly influenced by changes in the macro environment and the decision-making logic of institutional capital.
In this context, 2025 is redefining the true competitiveness of cryptocurrency exchanges. As the industry matures, the question is no longer "who runs the fastest, who shouts the loudest," but rather—how platforms that have truly experienced cycles and have historical accumulation respond to structural changes and the evolving expectations of users.
For an exchange with eight years of operational experience, this means a need to reassess its priorities. For CoinEx, 2025 is a pivotal moment to return to the essence and recalibrate its direction.
We believe that speed, volume, and short-term rankings are no longer sufficient answers. What truly matters is the accumulation of professional depth by an exchange, the resilience of its products across different cycles, and the ability to establish and continuously validate long-term trust relationships. Based on this judgment, CoinEx has chosen not to chase market noise in 2025, but instead to actively "grow internally," solidifying its foundation in preparation for a longer and more complex cycle.
Looking back over the year, if we were to summarize it with a few keywords, we would choose: self-construction and product integration.
Self-Construction: Reshaping User Trust with Professionalism
Changes in market structure and cycles are fundamentally reshaping user expectations of exchanges.
As a trading platform, CoinEx aims to respond to changes in user and market dynamics with a more professional perspective. At the beginning of 2025, CoinEx completed a significant brand upgrade, repositioning the platform and introducing a new brand proposition—"Your Crypto Trading Expert." This is not a superficial visual or slogan update, but a direct response to deeper user demands: to become a more professional, reliable platform that can accompany users for the long term.
In line with this positioning, attentive users may have noticed that starting in the second half of 2025, CoinEx intentionally slowed down the pace of new listings and recalibrated its listing standards. Our focus has gradually shifted from short-term market heat to projects with more professional judgment and long-term value. This strategy may not attract a large amount of attention in the short term, but it helps build a more sustainable asset structure and effectively reduces user risk in the long run.
At the same time, CoinEx continues to invest in building verifiable trust mechanisms. The platform has consistently implemented a CET buyback and burn mechanism over the years, and to date, it has repurchased and burned over 166 million CET, with a total value exceeding $9.3 million. Additionally, we continue to publish Proof of Reserves monthly, maintaining a reserve rate of over 100%. As one of the first exchanges to disclose reserve proofs, CoinEx has always insisted on making safety and transparency verifiable facts, not just verbal commitments.
CoinEx believes that social responsibility is also an important part of its long-term mission. Over the past year, we have continuously invested in public welfare and charitable projects, from improving basic education conditions in underdeveloped areas to promoting Starlink infrastructure construction. These projects have covered multiple regions, including the Philippines, Indonesia, and Africa, and have received positive recognition from the industry and the community.
In 2025, CoinEx's professional capabilities and long-term investments have also received widespread recognition at the industry level. The platform has won multiple awards, including Best Centralized Exchange, Most Professional Cryptocurrency Exchange, Best Staking Service Exchange 2025, and Top Crypto Exchanges 2025, further validating CoinEx's professional strength as "Your Crypto Trading Expert."
With a development path centered on professionalism and sustainability, CoinEx has become the choice of an increasing number of global users. By 2025, CoinEx's registered user count has surpassed 10 million, serving over 200 countries and regions. This growth is not driven by a single market trend, but stems from users' continued trust in a stable and reliable platform in uncertain environments.
Product Integration: Continuous Optimization, Returning to the Trading Experience Itself
As an exchange known for its professionalism, CoinEx continues to focus on strengthening product capabilities and enhancing the overall trading experience in 2025.
Over the past year, we have completed over 100 product and service optimizations, continuously refining various dimensions such as trading processes, system stability, and user interaction experiences. These improvements are not aimed at "piling on features," but rather at continuously accumulating real, perceivable long-term value in users' daily trading.
On the product front, CoinEx has upgraded its original financial management module to CoinEx Earn, launching two types of savings products: flexible and fixed-term, offering competitive APYs in the industry to help users with different risk preferences make clearer asset allocation decisions. At the same time, the launch of the OnChain feature allows users to participate in DEX trading directly without leaving the CoinEx platform, evolving the exchange from a single centralized matching tool to an entry point connecting a broader on-chain ecosystem.
Professionalism is not just a slogan; it is an experience that can be validated over the long term. The true value of a product lies in whether it can have a positive impact in every user interaction. In 2025, CoinEx continues to examine every detail from a professional perspective, responding to the trust users place in it with robust product capabilities and prudent judgment.
Conclusion: Users, Professionalism, and Safety—An Unchanging Direction
Looking back at 2025, CoinEx has navigated market cycles with a steady and restrained pace. Many decisions may not be prominent in short-term indicators or market sentiment, but this is not a path that can be traversed quickly through noise or rankings—it requires patience, discipline, and a long-term perspective. True professionalism often does not reveal itself at first but gradually shows its value over time.
From recalibrating brand positioning to slowing down the pace of new listings and continuously investing in product development, each step is preparing for a longer and more complex market cycle. Looking ahead, uncertainty will still exist, and technology and regulation will continue to evolve. But regardless of how the external environment changes, CoinEx will adhere to a clear and consistent direction: prioritizing users, driven by professionalism, grounded in safety, and centered on products, steadily advancing every stage of the platform.
What truly transcends cycles is not the pursuit of short-term trends, but the continuous building of one's own capabilities. In 2025, CoinEx chose to understand the market, solidify its internal strengths, and integrate its foundation. These efforts may not have made headlines, but they have laid a solid and lasting foundation for our next phase of development, enabling CoinEx to face each future cycle with a more composed, clearer, and resilient posture.
About CoinEx
Founded in 2017, CoinEx is a user-centric cryptocurrency trading platform that has won multiple industry awards. Since the establishment of the leading global mining pool ViaBTC, CoinEx has become one of the first exchanges to launch Proof of Reserves, ensuring 100% user asset security.
Currently, CoinEx provides trading services for over 1,100 cryptocurrency assets to more than 10 million users across over 200 countries and regions, equipped with a professional-grade product and feature system. CoinEx also issues its native token CET to incentivize user participation and continuously empower ecosystem development.
To learn more about CoinEx, please visit: Website | Twitter | Telegram | LinkedIn | Facebook | Instagram | YouTube
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