Only 2.18% of Uniswap's total TVL is on the BNB Chain.

For Aave, that figure is just 1%.

Expanding to new chains, despite strong brand power, has been tough.

Pancakeswap and Venus still dominate on the BNB Chain.

This dominance is due to many factors, including first-mover advantage and potential business relationships with Binance.

Fluid's approach is unique: instead of competing directly, it offers a joint venture with a 50:50 revenue share.

Fluid provides technical innovation in capital efficiency, while the partner contributes branding and market entry expertise.

This strategy worked wonders on Solana with the Jup/Fluid JV, reaching $1.3B in TVL, which is 50% of Kamino's TVL.

Now, Fluid is offering a similar joint venture to Venus.

This is truly a unique playbook.

Fluid can ship technical innovation and find creative solutions for BD.

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