letsBONK.fun: Reshaping the Launch Pattern of Solana Meme Coins

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1 day ago

Author: Daniel Li, CoinVoice

In the cryptocurrency market of 2025, Meme coins have become star assets on the Solana blockchain due to their unique community culture and financial innovation. With its high throughput and low transaction costs, Solana has attracted a large number of Meme coin projects, with a total market capitalization exceeding $112.3 billion and a daily trading volume of about $3 billion. However, traditional launch platforms like Pump.fun have been criticized for high fees, opaque governance, and a high failure rate (up to 98.7%). These issues have created a strong demand for a fairer and more transparent platform.

letsBONK.fun was born out of this need, a Meme coin launch platform launched by the BONK team on April 25, 2025, aimed at reshaping the Meme coin issuance ecosystem through no-code issuance, transparent revenue distribution, and deep integration with Raydium and Jupiter. Within just a few months of its launch, it attracted over 1 million active users, surpassing Pump.fun in key metrics and becoming the leader in Meme coin launches on Solana. This article will explore how letsBONK.fun leads a new wave in the Solana Meme coin market through community-driven and transparent innovation, focusing on its background, core advantages, and its ecological and industry impact.

The Birth of letsBONK.fun and Market Opportunities

The cryptocurrency market in 2025 resembles a frenzied feast, with the Solana blockchain undoubtedly at the center stage of the Meme coin craze. Its total market capitalization has soared to $112.3 billion, with daily trading volume stabilizing at $3 billion. With thousands of transactions per second and transaction fees as low as a few cents, Solana has become an ideal breeding ground for Meme coins. Meme coins, closely tied to internet meme culture and characterized by viral spread, have attracted widespread attention from retail investors to speculators. However, the market's high volatility and a token failure rate of up to 98.7% have exposed industry pain points: many Meme coin projects are short-lived, and investors frequently fall into the trap of "rug pulls" (where developers withdraw funds and disappear).

Traditional launch platform Pump.fun was once the dominant player in this field. Since its launch in January 2024, its innovative bonding curve mechanism (an algorithmic mechanism where prices increase with purchasing demand) allowed anyone to easily create tokens, sparking a wave of Solana Meme coins. However, by mid-2025, Pump.fun began to lose its luster. According to Ainvest, its daily revenue plummeted from $7 million at the beginning of the year to $500,000, and its market share dropped from 98% to 37.7%. User dissatisfaction focused on three main points:

High Fees: Pump.fun charges a 1% transaction fee and requires up to 6 SOL in fees for tokens to be successfully listed on Raydium; this cost is too burdensome for small creators.

Opaque Governance: The funding allocation and decision-making processes on Pump.fun lack public disclosure, making it difficult for the community to track, such as unclear sources of income.

High Risk: According to Solidus Labs, about 98.6% of tokens on Pump.fun exhibit pull or fraud characteristics, leading to a significant decline in user trust. Criticism has even emerged on platform X, labeling it as the "final scam," accusing its $4 billion PUMP token distribution of favoring early investors while neglecting the interests of ordinary users.

In such an environment, the market calls for a new launch platform centered on fairness and transparency. The BONK team seized the opportunity: as a "people's token" initiated by the Solana community, BONK launched an airdrop at the end of 2022, distributing 50% of the tokens to Solana's NFT collectors, developers, and artists, quickly gathering over 430,000 fans on X. On April 25, letsBONK.fun, based on the BONK ecosystem, officially launched, announcing its goal to "completely transform" the creation and trading process of Meme coins through no-code issuance and transparency mechanisms. The platform received support from ecological partners including Solana Labs co-founder Anatoly Yakovenko (Toly), Jupiter, and MoonPay, facilitating fiat entry and cross-platform liquidity. Through deep integration with Raydium and Jupiter, letsBONK.fun automatically creates liquidity pools on Raydium and utilizes Jupiter for optimal cross-DEX routing. This means any user can create a new coin in just a few minutes by connecting their wallet and filling in basic information such as token name, symbol, and supply, without needing programming experience.

letsBONK.fun achieved impressive results just a few months after its launch. According to DefiLlama data, as of July 18, letsBONK.fun had daily revenue exceeding $1.5284 million, while Pump.fun only reached $574,200, with market shares of 55.96% and 37.7%, respectively. In terms of token issuance volume, letsBONK.fun also leads significantly: Dune Analytics shows that on July 7, letsBONK.fun issued 19,620 tokens within 24 hours, far surpassing Pump.fun's 9,249 tokens. The platform also attracted global developers by hosting the BCM hackathon (offering a $200,000 prize), promoting the emergence of innovative projects. These data and activities indicate that letsBONK.fun has gained market recognition through community-driven and transparent innovation, rapidly replacing Pump.fun as the new leader in Meme coin issuance on Solana.

Core Advantages of letsBONK.fun

The rise of letsBONK.fun is not coincidental; it stems from its thoughtful mechanism design and precise understanding of user needs. The platform adheres to the core philosophy of "no-code, fair launch," combining an intuitive interface with smart contract technology, significantly lowering the barriers to Meme coin issuance. Users only need to visit letsBONK.fun, connect their Solana wallet, fill in basic information such as token name, symbol, description, logo, and supply, choose a fixed supply or adopt a bonding curve model, and finally click the "Launch" button. The platform will automatically deploy the token contract and create a liquidity pool through Raydium's LaunchLab, while utilizing Jupiter's routing function for cross-DEX trading. This seamless process compresses the token issuance time to just a few minutes, requiring no programming knowledge, allowing both crypto newcomers and experienced developers to participate easily.

The revenue distribution model of letsBONK.fun is one of its core competitive advantages, enhancing community trust and supporting the long-term development of the Solana ecosystem through a transparent distribution mechanism. The platform allocates 1% of transaction fees as follows:**

According to official data, as of July 2025, letsBONK.fun has accumulated 68,000 SOL in revenue, of which 34,000 SOL is used for BONK buybacks and burns, and 10,000 SOL is used for staking. This mechanism is made public to the community through a real-time dashboard, significantly enhancing user trust. CryptoManiaks reported that the platform's first week of token burns drove the BONK price up by over 50%. In contrast, Pump.fun lacks transparency in its revenue distribution, with most funds not being returned to the community, leading to user attrition.

Compared to other platforms, letsBONK.fun demonstrates significant advantages in technical architecture and operational mechanisms. While Pump.fun employs a bonding curve mechanism to simplify the token creation process, its high "graduation fee" of up to 6 SOL and closed ecosystem severely limit the visibility and liquidity expansion of tokens on other decentralized exchanges (DEXs). The "tweet-to-token" feature launched by the Believe platform, while topical, struggles to achieve scale due to its small community size. Moonshot offers lower fees but lacks effective integration for liquidity, limiting project scalability. In contrast, letsBONK.fun, relying on deep integration with Raydium and Jupiter, ensures that every newly launched token can quickly go live and gain sufficient liquidity.

On April 26, 2025, Raydium, driven by letsBONK.fun, set a record for issuing 4,000 tokens in a single day, with trading volume reaching $25 million, showcasing its strong mobilization capability. The platform also launched a RAY token creator incentive mechanism in July 2025, rewarding 0.05% of trading volume. Compared to Pump.fun, which introduced a similar profit-sharing scheme in May, its distribution efficiency and on-chain transparency are higher, receiving a more positive response. Additionally, the smart contracts of letsBONK.fun have passed rigorous audits, and the enforced liquidity locking mechanism effectively curbs developer rug pull behavior, significantly improving the situation where 98% of tokens on Pump.fun were marked as high risk. In the future, the platform will also introduce a voting mechanism for BONK holders to implement decentralized governance principles, further enhancing community engagement and platform sustainability.

The low fees of letsBONK.fun (a uniform 1% transaction fee), transparent dashboard, anti-fraud design, and strong community support (430,000 fans and endorsements from KOLs like @SolportTom) collectively form its competitive advantage. Compared to Pump.fun, which has high costs and opaque governance, letsBONK.fun provides a friendlier environment for small creators, while its deep integration with the Solana ecosystem ensures high liquidity for tokens. This user-oriented and ecologically collaborative model not only allows letsBONK.fun to stand out in competition but also sets a new benchmark for fairness and transparency in the Meme coin launch industry.

The Ecological Development and Industry Impact of letsBONK.fun

Since its launch, letsBONK.fun has seen the emergence of several high-market-cap Meme coin projects, demonstrating the platform's incubation capability. Here are some representative projects:
Useless Coin (USELESS): Launched in May 2025, it self-deprecatingly markets itself as "useless," creating viral marketing through community-driven quirky promotions. According to CoinGecko data, as of July 19, its market cap reached $299 million, with a price increase of up to 2,400% within weeks of issuance. Dune analysts describe its growth as "organic and genuine," reflecting a strong community-driven effect, and it has become the largest project on the platform.

Hosico Cat (HOSICO): Launched in May 2025, it combines an Instagram cat IP with 1.8 million followers and AI art styles, attracting significant community attention. Multi-platform data indicates a market cap of approximately $33.4–34.7 million, with a 24-hour trading volume of $3.4–4 million. Although its market cap is lower than USELESS, its cute positioning and dissemination path in the ACG (Anime, Comic, and Games) community are notable, with some KOLs in the art circle (like @ArtByLuna) commenting that it "has the momentum to become the next cat-themed coin."

Ani Grok Companion (ANI): Launched in June 2025, it closely follows the NFT and AI trends. The project team initiated a series of activities on platform X titled "Learn AI with Grok," significantly enhancing community engagement, and its current market cap is $30.51 million.

Bonk Level Saviour (SAVIOUR): Launched in May 2025 and named after the BONK developers, it has a market cap of $31.33 million, reflecting community loyalty.

Kori (KORI): Launched in June 2025, based on Japanese and Korean pop culture IP, it has a market cap of $27 million and is popular among subculture enthusiasts.

The success of these projects is closely related to the no-threshold issuance and efficient liquidity support provided by letsBONK.fun. Data shows that letsBONK.fun has a "graduation rate" (the proportion of tokens that complete initial fundraising and are listed on Raydium) of about 2.5%, far exceeding Pump.fun at 1.3%. The deep integration with ecological partners is key to its success: Raydium's LaunchLab automatically creates liquidity pools for new tokens, and Jupiter routing further expands trading coverage, reduces slippage, and attracts market-making bots. In fact, since late April 2025, the daily issuance of new coins on Raydium has repeatedly set new highs, with the total number of tokens issued by the platform growing exponentially. Meanwhile, letsBONK.fun has also partnered with payment channels like MoonPay to provide investors with convenient fiat recharge options and integrated with AlphaScan's Launchpad filtering system to enhance the visibility of quality projects.

The rapid rise of letsBONK.fun has also attracted industry attention and followers. Public support from Solana Labs co-founder Anatoly Yakovenko has added credibility to the platform. KOLs like @theunipcs (one of the largest holders of Useless Coin) and @SolportTom promoted it through social media, sparking a "LetsBonk" craze, pushing the market cap of letsBONK.fun from $100,000 to $30 million within 6 hours. Dune analyst Adam Tech stated that 70% of the platform's token growth is "organic growth," reflecting genuine market demand. The community's 430,000 fans and Solana ecosystem's SBR program (4% of platform revenue is used to fund developers) [further enhance ecological vitality. However, critics like @ferbsol argue that letsBONK.fun is a "copycat" of Pump.fun, but its excellent data performance and transparent mechanisms strongly refute this view.

From an industry perspective, the model of letsBONK.fun has far-reaching implications. Its transparent revenue distribution system—accumulating 34,000 SOL burned and 10,000 SOL staked—sets a new benchmark for the industry, forcing other platforms to improve their governance structures. According to Ainvest (Solana News), the platform's activities have driven the BONK price up by 22% within 24 hours, bringing significant liquidity and deflationary effects to the Solana ecosystem. Additionally, Pump.fun has been forced to lower some fees under pressure as of June 2025, but the success of letsBONK.fun is not easily replicable: it relies on years of cultural accumulation within the BONK community and a fan base of hundreds of thousands. In the future, letsBONK.fun plans to launch a public fee dashboard and community governance voting features to further enhance transparency and user engagement. Although market volatility and competitive pressure still exist, letsBONK.fun has laid a solid foundation for the long-term prosperity of Meme coin launches on Solana through its innovative mechanisms and ecological cooperation.

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