Surging crypto adoption is fueling aggressive innovation across digital financial platforms, positioning the fintech sector for a bullish transformation as demand for digital assets accelerates. Digital financial services company Sofi Technologies (Nasdaq: SOFI) announced on June 25 that it will introduce blockchain-powered global remittances and reintroduce crypto investing later this year.

“Sofi is announcing the first of many planned crypto and blockchain innovations across our products and services: self-serve international money transfers, also known as global remittances, and crypto investing, each expected to launch later this year,” the company stated. CEO Anthony Noto emphasized the transformational potential:

The future of financial services is being completely reinvented through innovations in crypto, digital assets, and blockchain more broadly.

“We’re accelerating our efforts to give members more choice and more control, whether they’re investing, sending money across borders, or planning for their future. Crypto and blockchain innovations can and will be threaded through each of our businesses and capabilities, including buying, paying, saving, investing, borrowing, and protecting,” the executive added. In the first quarter of 2025, Sofi reported record net revenue of $772 million and net income of $71 million. Membership increased 34% year over year to 10.9 million, and total assets reached $37.75 billion.

The new international remittance service will allow Sofi Money members to transmit funds globally via blockchain networks, converting U.S. dollars into local currencies for near-instant deposits, while providing full transparency on fees and exchange rates. The feature aims to disrupt traditional cross-border payments, which exceeded $93 billion in U.S. remittances in 2023.

“We’re building a future where people can seamlessly send money around the world and have the tools and education to safely use crypto and digital assets to get their money right,” Sofi stated. In parallel, Sofi will relaunch crypto investing, enabling users to trade assets like BTC and ETH. The company explained:

Marking our return to crypto investing, Sofi members later this year will be able to buy, sell, and hold a selection of cryptocurrencies like bitcoin and ethereum.

Planned expansions include stablecoins, staking, crypto-backed lending, and blockchain infrastructure offerings via its technology arm, Galileo. Following recent guidance from the U.S. Office of the Comptroller of the Currency (OCC), Sofi Bank N.A. now holds federal clearance to provide crypto custody and stablecoin reserve services, uniquely positioning Sofi at the intersection of regulated banking and emerging blockchain innovation.

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