DeLorean launches an on-chain reservation system and NFT marketplace in preparation for its upcoming electric vehicle, introducing a blockchain-based way to reserve and resell cars.
According to DeLorean's official announcement, its Build Slot NFT series will provide holders with exclusive rights to purchase the upcoming DeLorean electric model, the Alpha 5 EV. This new car is the first model released by the automaker in over 40 years, inspired by the iconic time machine from the movie "Back to the Future."
The company has created an exclusive trading platform specifically for NFT holders, where users can buy or trade these NFTs using the USDC stablecoin on the Sui network, with opportunities to earn corresponding rewards.
DeLorean stated that the history and performance data of each vehicle will be fully recorded on the blockchain through the FLUX protocol, including key information such as battery health, maintenance records, accident history, and verified odometer readings.
According to the company, this detailed data will greatly simplify the process for car enthusiasts to bid on or resell vehicles in the secondary market.
"Since DeLorean emerged in the 80s, the brand has been a symbol of vision, rebellious spirit, and future innovation," said DeLorean's Chief Brand Officer Cameron Wynne. "By applying blockchain technology, we are establishing a new standard for the automotive industry," Wynne stated.
The NFT-based reservation system and the tokenization of electric vehicles highlight DeLorean's strategic positioning in the digital asset space. Notably, the company has become the first automaker to launch a utility token—the DeLorean ($DMC) token.
NFTs are gradually becoming digital passports in the luxury goods industry, connecting value-added services throughout the product lifecycle, including reservations, maintenance, resale, and membership services.
By tokenizing luxury goods through NFT technology, brands can not only enhance their technological foresight but also strengthen product scarcity and community value recognition.
Global top fashion brand Louis Vuitton officially entered the NFT space in 2023, offering NFT holders exclusive product access, including a digital mini bag worth $6,400, a $9,000 high-end handbag, and a limited edition baseball jacket valued at approximately $8,400.
LVMH Group has launched the AURA platform based on blockchain technology, which presents luxury goods in unique NFT forms, containing key information such as raw material traceability, production time, and maintenance records.
Original article: “Automaker DeLorean Tokenizes EV Reservations on Sui”
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