In this exclusive interview, BitMart's new CEO Nenter (Nathan) Chow shared the key factors that prompted his transition from traditional finance to Web3, as well as how to leverage his traditional finance background to strengthen BitMart's core competitiveness. Additionally, he introduced the platform's strategic plans in areas such as technological innovation, global market layout, and community building, and discussed the industry trend of the integration of AI and blockchain.

1. With over 17 years of experience in traditional finance, what key factors motivated you to shift from traditional financial institutions to the Web3 space?

My motivation to transition from traditional finance to the Web3 space stems from a profound belief in the transformative potential of decentralized technology to reshape the global financial system. During my 17 years in investment banking at institutions like JPMorgan and MUFG, I witnessed the advantages of traditional finance—scale, structure, and institutional trust—but also its limitations, such as barriers to inclusive finance. Web3, built on blockchain, offers a paradigm shift: a decentralized, transparent, and accessible framework that empowers individuals and communities globally.

The opportunity to connect these two worlds is particularly appealing. My experience in leveraged finance, mergers and acquisitions, and debt capital markets has given me a deep understanding of capital flows and institutional needs, which is crucial for driving the scaled adoption of Web3. The vibrancy of the Web3 ecosystem and its potential for democratized finance inspired my transition. Joining Animoca Ventures allowed me to delve into this field and connect with innovators and governments; now, as the global CEO of BitMart, I am committed to leveraging my expertise to build a bridge platform to the forefront of new finance.

2. How has your investment experience as a former partner at Animoca Ventures influenced BitMart's strategic vision for future development?

My experience as a partner at Animoca Ventures has profoundly shaped BitMart's strategic vision, emphasizing ecosystem building, strategic partnerships, and global connectivity. During my time at Animoca, I led global expansion and nurtured relationships with top project founders and investors, securing quality investment shares (for example, being the only Asian venture capital fund on the Monad Capital table). This experience highlighted the value of connecting regional ecosystems, particularly between Asia and the West, to unlock unique opportunities.

For BitMart, I envision a platform that not only facilitates trading but also serves as a cornerstone of the Web3 ecosystem. My investment background drives a strategy that promotes innovation through strategic alliances, such as collaborations with Paxos and Banxa, and supports emerging projects through our Launchpad. Additionally, partnerships with Web3 support and accelerator programs in the MENA region demonstrate that collaboration with governments and accelerators can effectively drive adoption. My goal is to make BitMart a trusted partner for both institutional and retail users, empowering global communities through cutting-edge technology and localized engagement.

3. How do you define BitMart's positioning in today's highly competitive exchange market? What are its core competitive advantages and differentiation strategies?

BitMart's unique positioning is as a global user-centric platform that connects traditional finance with a decentralized future, serving over 10 million users across more than 200 regions. Our core competitive advantages lie in our robust security framework, technological innovation, and localized engagement. As founder Sheldon Xia emphasizes, security is the cornerstone of our operations—building a multi-layered defense system through mixed wallets, multi-signature technology, and partnerships with Fireblocks and Cobo to ensure user trust (which is crucial in the current market).

Our differentiation strategy focuses on user empowerment and community building. The "staking voting" mechanism (where users stake BMX tokens to influence the listing of new tokens) enhances user engagement. Furthermore, our third-generation trading system processes 80,000 orders per second with a mere 2-millisecond delay, setting industry standards for speed and reliability. Unlike one-size-fits-all exchanges, BitMart supports 90 fiat currencies and 11 languages, ensuring a localized experience in regions such as the EU, the Middle East, and Latin America. By combining global coverage with customized services, BitMart has become a platform that embodies both innovation and inclusivity.

4. In your view, what are the most critical strategic goals for BitMart in the next phase?

BitMart's next phase has three key goals: technological innovation, global expansion, and community empowerment. First, we prioritize the integration of AI and blockchain to redefine the trading experience, with plans to launch smart analytics and automation tools by 2025 (as emphasized by our founder). Second, we are strengthening our presence in mature markets and high-growth regions like the Middle East and Latin America, expanding our influence through localized strategies and partnerships. Finally, we are committed to converting users into active participants through decentralized wallet strategies (planned for Q3 2025) and initiatives like "staking voting." These goals align with our mission—to build a sustainable and inclusive crypto ecosystem that empowers global users while maintaining security and innovation advantages.

5. Can you elaborate on BitMart's latest global growth strategies, such as the "Slippage Protection Program" and the "Global Community Partnership Program"?

BitMart's latest global growth strategies reflect our commitment to empowering users and community engagement. The "Slippage Protection Program" aims to address trading uncertainties; if slippage exceeds 0.05%, users will receive USDT compensation within an hour, ensuring confidence in a volatile market. This initiative reinforces our "user-first" brand image, prioritizing transparency and reliability.

The "Global Community Partnership Program" promotes decentralized participation by empowering local ambassadors to host events, share insights, and engage in platform building. By supporting nearly 100 offline events across Asia, Europe, and South Africa, we strengthen the balance between global and localized efforts. These initiatives enhance BitMart's brand image as an innovative exchange that listens to the community, aligning with our vision of building a free and sustainable crypto ecosystem.

6. How does BitMart's "Slippage Protection Program" differ from similar mechanisms in the market?

BitMart's "Slippage Protection Program" stands out due to its speed, transparency, and user-centered design. Unlike complex processes or delayed compensation mechanisms, our program compensates users in USDT within an hour if slippage exceeds 0.05%, ensuring immediate resolution. This rapid response, combined with clear standards, sets a new benchmark for trading trust. Additionally, the program is seamlessly integrated into our third-generation trading system, utilizing high throughput for real-time monitoring and response to slippage. By prioritizing user confidence and operational efficiency, BitMart's slippage protection becomes a proactive solution in the competitive market.

7. What are the core considerations and goals behind launching the "Ace Trader Program"? How does BitMart attract and incentivize top traders?

The "Ace Trader Program" aims to attract top traders through industry-leading incentives and a competitive environment. Core considerations include meeting the demands of high-volume traders for profit enhancement and recognition while aligning with BitMart's mission to drive trading innovation.

To attract top traders, we provide advanced tools such as our third-generation trading system (where ultra-low latency and high throughput are crucial for professional trading) and incentivize participation through exclusive benefits (such as premium market insights and personalized support). By combining cutting-edge technology with substantial rewards, the "Ace Trader Program" solidifies BitMart's position as the preferred platform for elite traders globally.

8. How does BitMart balance decentralized community building with brand consistency?

BitMart empowers local ambassadors to host events and gather feedback through the "Global Community Partnership Program," ensuring cultural relevance in diverse markets such as the Middle East and North Africa, Latin America, and the EU. To maintain brand consistency, we provide clear guidelines for ambassadors, emphasizing the core values of security, transparency, and innovation articulated by our founder. Regular training, unified communication channels, and brand materials ensure alignment with BitMart's identity. For example, the "staking voting" mechanism reinforces a user-centered brand in community engagement. By combining localized empowerment with a unified vision, BitMart has built a cohesive brand image that resonates with global users.

9. Based on your experience with Web3 support and accelerator programs in the MENA region, how do you view the differences in Web3 ecosystem development across different global regions?

Collaboration with Web3 support and accelerator programs in the MENA region reveals regional differences in Web3 ecosystem development. In the Middle East, government-led initiatives promote innovation and compliance collaboration through policy-making, standards, and interoperability frameworks, prioritizing institutional integration and public-private partnerships to cultivate fertile ground for Web3 innovation.

In contrast, North America and Asia rely more on private sector innovation—Western ecosystems are built through venture capital and grassroots projects (such as Animoca Ventures entering the competitive Monad Capital table), while Asia leverages a dense network of developers and users. For BitMart, this means collaborating with governments in the Middle East and North Africa to drive scaling, leveraging venture capital networks in the West to acquire projects, and activating community adoption in Asia, ultimately achieving a balanced global strategy.

10. How do you personally view the integration of AI and blockchain technology? What plans or initiatives does BitMart have in this area?

I believe the integration of AI and blockchain will fundamentally transform finance by enhancing efficiency, transparency, and personalization. The predictive capabilities of AI combined with the decentralized trust of blockchain can optimize operations, improve risk management, and provide customized experiences. As our founder stated, AI integration is a focus for 2025, potentially connecting digital assets with traditional finance.

BitMart is actively exploring this integration, planning to launch AI-driven smart analytics, automated trading tools, and personalized investment strategies by 2025. Our "BitMart Research Report" highlights the role of AI agents in optimizing DeFi and DAOs, positioning AI as a key component of Web3 infrastructure. By investing in these technologies, BitMart aims to lead the industry and provide intelligent solutions that empower global communities.

11. How do you assess the current trends in the cryptocurrency market? What industry developments are you most focused on in the coming year?

The cryptocurrency market in 2025 is characterized by the maturation of regulatory frameworks, increased institutional adoption, and technological integration. Stablecoins are becoming mainstream payment tools (such as our global dollar network in partnership with Paxos), while the tokenization of real assets and integration with the metaverse are unlocking new opportunities, aligning with BitMart's vision of connecting the digital and physical economies.

I am particularly focused on three major trends: the integration of AI and blockchain (driving smart trading and governance), the clarification of market regulations in regions like the EU (supporting scaled operations), and the rise of meme-driven ecosystems (such as BitMart Research's analysis of the BNB chain). By maintaining BitMart's industry-leading position through technological upgrades, global expansion, and community-driven initiatives, we aim to stay at the forefront of the market.

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