Author: CoinDesk

Translation: Shenchao TechFlow

Introduction by Shenchao: Luno's layoffs are not merely a cost-cutting measure, but a strategic shift—from a retail exchange to a B2B service provider exporting crypto infrastructure to banks and telecom operators. If this model succeeds, it means the competitive landscape of crypto exchanges will shift from competing for user numbers to competing on compliance capabilities and white-label services, which is worth noting.

The cryptocurrency exchange Luno is cutting about 20% of its global workforce. According to a report by Bloomberg on Thursday, soft retail trading combined with advancements in automation is pushing the company towards a leaner structure and a shift to institutional business.

CEO James Lanigan confirmed the layoffs to Bloomberg but declined to disclose the specific number involved. Lanigan stated that investments in automation and operational improvements over the past year have changed the resource allocation needed for operational business.

Luno will continue to invest in retail products, infrastructure, and compliance while expanding its B2B business.

This is the second large-scale layoff for Luno in three and a half years. In January 2023, the exchange reduced its workforce by 35% citing "an extremely tough year" in the market.

Luno's new structure combines its 16 million users at the retail exchange with white-label services: allowing banks, fintech companies, and telecom operators to offer crypto products under their own brand, with Luno providing liquidity, wallets, and compliance infrastructure.

The decline in retail trading reflects the overall state of the crypto industry—exchanges like BitMEX and BitMart have ceased operations one after another.

In December 2025, South Africa's Discovery Bank began offering users access to trade over 50 types of cryptocurrencies through Luno, providing a model for Luno's B2B approach. The bank announced this integration last month.

This reorganization occurred after Luno decided to cease services in certain markets starting September 1, focusing its strategy on Africa and Southeast Asia. Digital Currency Group (DCG) acquired the exchange in 2020.

CoinDesk has sought comments from Luno on this matter but has not received a response as of the time of publication.