Author: 137Labs

When many people first encounter Galxe, they often understand it as a typical Web3 Quest platform: after users complete tasks such as following on Twitter, joining Discord, and interacting on-chain, they receive NFTs, points, or eligibility for airdrops. On the surface, this logic is qualitatively no different from the many task platforms that emerged in recent years. Even in product form, Galxe's page appears very "light," resembling a standardized event tool. However, when people truly observe the growth path of Web3 in recent years, they will discover an intriguing phenomenon: whether it is Optimism, Arbitrum, Linea, or new ecosystems like Berachain and Movement Labs, almost all have regarded Galxe as a core growth platform. In other words, Galxe is not a marginalized tool but is gradually becoming one of the infrastructures in the Web3 ecosystem growth system.

This also means that what Galxe truly offers is not just "completing tasks for rewards," but a more foundational capability: it is gradually productizing, systematizing, and datafication the originally highly fragmented, short-cycle, and non-reusable growth processes of Web3.

The Growth Dilemma of Web3

Looking back at the development of the internet over the past decade, it becomes apparent that the most mature ability in the Web2 world is not product development, but rather the growth system. Facebook Ads, Google Ads, recommendation algorithms, user profiles, membership systems—these elements collectively form a complete industrialized traffic system. Any internet company can acquire users, filter users, and continuously optimize conversion and retention at low cost through advertising platforms, data analysis, and recommendation algorithms.

However, the Web3 world has long lacked this capability.

Most Web3 projects possess tokens, communities, and on-chain data, yet they consistently lack a mature user growth infrastructure. Project teams find it difficult to know who the real users are and who are merely airdrop hunters; there is no unified identity system, nor is there cross-platform user profiling; numerous growth methods remain at the level of Twitter, Discord, airdrops, and community virality. As a result, the industry gradually falls into a typical predicament: projects can quickly gain traffic through incentives but struggle to truly retain long-term users.

The emergence of Galxe essentially fills this missing layer of "growth infrastructure." Galxe was originally named Project Galaxy, founded in 2021; its core vision was not merely to be an event platform, but to establish an open Credential Data Network, hoping to help developers and projects identify user identities through both on-chain and off-chain behaviors. In 2022, Project Galaxy officially changed its name to Galxe; this brand upgrade was not just a visual change but meant that its positioning began to evolve from a single product to a complete ecosystem built around identity, growth, and distribution.

Formation of the Founding Team and Product Path

The two core founders of Galxe, Harry Zhang and Charles Wayn, are not typical crypto protocol entrepreneurs. They previously co-founded the live streaming platform DLive, which relied heavily on community, creator incentives, and user growth. Harry Zhang also participated in projects like Lino Network, which gives them a strong internet product mindset concerning "how community grows" and "why users retain."

This is why, from the very beginning, Galxe has not appeared as a pure on-chain protocol but more like an internet growth product. It possesses a very obvious gamified structure: growth systems, levels, identities, points, task chains, and continuous incentives—these mechanisms originate from growth experiences that have already been validated in the Web2 world. In a sense, what Galxe is doing is reapplying Web2's growth logic to Web3.

Compared to many Web3 projects emphasizing "protocol," "decentralization," or "technical architecture," Galxe focuses more on user behavior itself. It does not attempt to change users through complicated mechanisms, but rather gradually encourages users to transition from observing to participating and eventually to long-term retention through lower-entry participation methods, more continuous task structures, and clearer feedback mechanisms. Consequently, the later product evolution path of Galxe consistently revolves around one core principle: how to ensure user behavior can be continuously recorded, verified, and reused.

Analysis of User Behavior Assetization Mechanism

When many people analyze Galxe, they tend to focus on the Quest itself, as it is the most direct product form visible to users: project teams release tasks, users complete actions like following, retweeting, joining communities, and interacting on-chain, then obtain NFTs, points, whitelist spots, or eligibility for airdrops. However, if one only stops at this layer, they risk misunderstanding Galxe as a "task outsourcing tool," overlooking its true growth logic.

The key to Galxe is not merely to have users complete a single-point task, but to transform these originally fragmented, short-term, non-reusable user behaviors into long-term identity data that can be recorded, verified, filtered, and reused. In other words, Quest is just the entry point for users entering the system; what truly consolidates over time is the behavioral history of users across different projects, chains, and scenarios.

In traditional Web3 growth, airdrops and tasks often pose a problem: users come for rewards, and after completing the actions, they leave. Ultimately, project teams receive short-term data rather than long-term relationships. For example, a user might join Discord today for an airdrop and complete a trade for a whitelist tomorrow. Once the task ends, these behaviors often no longer generate value, making it difficult for project teams to determine whether this user is a genuine contributor, a short-term opportunist, or a potential core user.

Galxe's approach is to turn every action into accumulative records such as Credentials, OAT, Passport, and Score, ensuring that user behavior is no longer a one-time consumption but enters a long-term identity account system. After users complete tasks, they do not just "receive rewards," but also gain a history that can be shown, verified, and used in subsequent activities both on-chain and off-chain.

This mechanism changes the psychological account of user participation. In the past, users completing tasks were essentially performing growth actions for project teams; but within the Galxe system, while users complete tasks, they are continually enriching their identity records. A wallet that has participated in activities from ecosystems like Optimism, Linea, and Arbitrum will have completely different weight in future qualifications, events, and project recognition compared to a brand new empty wallet. Thus, users gradually develop a "cultivating account" awareness: the richer my wallet history, the more complete my participation records, and the more identity credentials I have, the higher the probability of gaining future rights.

More importantly, this behavior assetization serves not only users but also project teams. For project teams, Galxe does not provide simple traffic but rather delivers a user pool that comes with tags, history, and filterable characteristics. Project teams can filter more suitable demographics based on users' past on-chain interactions, community behaviors, task completion statuses, and identity credentials. For example, a DeFi project may focus more on wallets that have previously used cross-chain bridges, DEX, or lending protocols; a new public chain may wish to find users who have participated in testnets, completed developer tasks, or possess high activity records; and an NFT project may value collection history, community activity, and sharing behavior more highly.

From this perspective, Galxe's moat is not the Quest page itself, as task pages, reward mechanisms, and NFT badges can easily be imitated; what is truly hard to replicate is the user identity data and behavior network accumulated over the long term. As more and more projects launch activities on Galxe, users' behavioral histories will become increasingly complete; and as more and more users solidify their participation records on Galxe, project teams will be more willing to use Galxe to filter target users. Ultimately, a mutually reinforcing growth relationship will form between the platform, projects, and users: the more projects there are, the more enriched the behavioral data becomes; the richer the data is, the more precise the user filtering is; and the more precise the filtering is, the more project teams will rely on the platform.

Gamified Growth Path and Ecological Synergy

Another key ability of Galxe is that it does not design growth as a simple "complete tasks—receive rewards" process, but rather reorganizes the originally disjointed growth actions into a continuous behavior system. Most Web3 projects often exhibit two extremes in growth strategies: either they are set too high, demanding users to connect wallets, cross-chain, trade, or provide liquidity right from the start; or they are set too low, stopping at actions like following, retweeting, or joining communities, making it difficult to form genuine product use ultimately.

Galxe's cleverness lies in deconstructing these actions into a progressively upgraded task ladder, allowing users to unknowingly transition from "bystander" to "participant," and then to "ecosystem user."

This path typically begins with almost cost-free social actions. For example, following official accounts, sharing content, joining Discord, and browsing project pages—these tasks are not meant to prove user quality but to lower the psychological threshold for initial user participation and to expand the reach of activities. Once users complete the initial low-cost actions, Galxe can continue to drive them to connect wallets, claim NFTs, complete identity verification, or access designated dApps through subsequent tasks. The goal at this stage is to shift users from Web2-style observation into Web3-style participation, converting social traffic into recognizable wallet users.

After users connect their wallets and perform basic on-chain operations, tasks continue to escalate to higher-value on-chain behaviors, such as cross-chain, swap, mint, lending, voting, staking, and using ecosystem applications. These actions represent meaningful data for project teams, as they not only indicate that the user is aware of the project but also demonstrate the user's willingness to invest time, gas costs, and a degree of operational risk. Galxe breaks these complicated actions down into achievable small goals through task linkages, enabling users to receive feedback and rewards for every step completed, thereby lowering the psychological resistance brought by complex on-chain operations.

In a sense, Galxe resembles a gamified mechanism reorganizing growth behavior. Users are not abruptly pushed towards high-threshold operations but gradually delve deeper into ecological participation through continuously completing tasks, receiving feedback, and accumulating achievements. This is why Galxe's growth model often demonstrates noticeable effects in large ecological events.

For instance, in Layer2 or new public chain ecosystems, the hardest challenge is not getting users to "know about it," but rather ensuring that users genuinely experience multiple applications within the ecosystem. If solely relying on project teams for publicity, users may only remain at a cognitive level; however, through Galxe's task system, ecosystems can bundle multiple applications into an exploration route for users to experience different modules such as wallets, cross-chain bridges, DEX, NFT markets, games, and social applications in task order. Thus, growth transforms from single-point acquisition into an organized ecological tour. During the task completion process, users essentially undergo ecosystem education, product trial, and behavior sedimentation, while project teams simultaneously gain traffic, interaction data, and potential user filtering.

On a deeper level, Galxe's task system also addresses the issue of "mismatch between incentives and behavior" in Web3 growth. Many projects, when issuing rewards, can only loosely incentivize a given outcome, like making a trade, minting once, or joining a community; yet such incentives easily attract a large number of low-quality users. Galxe's approach is to break outcomes down into processes, design these processes as paths, and then match different rewards to different levels of behavior. Low-threshold tasks provide light rewards, high-value tasks offer more scarce rights, and continuously completing tasks results in higher-level qualifications or identity credentials. By this means, user quality will gradually filter out during the task process: those who only wish to share will remain at shallow levels, those willing to connect wallets will reach middle levels, and those who wish to engage continuously and complete complex tasks will become higher-value users.

Therefore, Galxe is not merely engaging in event operation but is redesigning the participation path of Web3 users. It transforms the originally chaotic growth process into a gamified system with entry points, progression, feedback, and filtering. Users feel a sense of accomplishment from completing tasks and earning rewards, while project teams gain user education, behavior guidance, data sedimentation, and user stratification.

Data Flywheel and Platform Strategy

As the product continuously evolves, Galxe is no longer satisfied with its role as a Quest platform. It has gradually introduced products like Passport, Starboard, Earndrop, and Gravity, aiming to cover the entire Web3 growth chain: Quest is responsible for guiding user behavior, Passport handles identity verification, Starboard manages community data analysis and contributor identification, Earndrop takes care of reward distribution, while Gravity further extends to foundational infrastructure.

This signifies that Galxe is gradually upgrading from a task tool to a complete growth operating system.

What is truly difficult to replicate is not the task page itself but the gradually forming data network and ecological network. As more and more projects integrate, Galxe can accumulate richer user behavior data and assist projects in filtering more precise user groups; as increasingly more users solidify their identities and historical behaviors, the user portraits on the platform will become ever more complete.

Ultimately, Galxe has formed a typical platform flywheel: the more projects, the more users; the more users, the richer the behavior data; the richer the data, the more precise the user filtering; the more precise the filtering, the more project teams are willing to continue investing growth resources on the platform.

In a sense, what Galxe aims to achieve is not to be the largest task platform in Web3, but more like Google Ads in the Web3 world—what it genuinely operates is not tasks, but a growth network established around identity, behavior, and distribution.

Conclusion

If the past Web3 growth was essentially still at the "traffic thinking" stage, the emergence of Galxe signifies the industry’s first genuine attempt at establishing "identity thinking." In the past few years, many projects have relied on airdrops, communities, and token incentives to achieve cold starts, but the issues with this model are equally evident: users come because of rewards and leave once the rewards end, and projects often acquire only short-term data rather than long-term relationships.

What Galxe truly changes is that it begins to allow user behavior to hold continuous accumulating value. A wallet no longer serves merely as a one-off interaction tool but gradually becomes a long-term account with historical records, participation history, and identity credit. The ecosystems users have participated in, the actions they have completed, and whether they remain active in the long term will all gradually solidify into a verifiable and accumulable identity asset.

This is why Galxe's value does not lie solely in the Quest, NFTs, or airdrops themselves but in its drive to shift Web3 growth logic from "reward-driven" to "identity-driven." As more projects begin designing growth around users' historical behaviors, and as more users start valuing their on-chain records rather than just short-term gains, the growth methods of Web3 will differ entirely from the past. Many see it as a task platform, but Galxe is more like building a new order of growth: user behaviors are recorded long-term, identity values accumulate continually, and growth transforms from being a one-time traffic transaction into a long-term relationship network built around identity.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。