What Binance may need now is an essential transformation of Alpha. This upgrade might be difficult to bring Alpha back to the state where everyone is in a frenzy, mainly because the cost-effectiveness of Alpha is declining, and the gap between the cost of maintaining scores and profit is narrowing. For participants, it is more important to focus on the returns of each participation, rather than whether Alpha offers a blind box or a Labbab.
The returns from Alpha come from the airdrops of the projects, and the value of the airdrops depends on the skills of the project team. With the current poor market conditions, aside from projects that can inherently access contracts, the listing of new coins has almost come to an end, which is why Alpha's returns are very low.
This should be considered from a mechanism standpoint. I had previously thought whether projects should be required to maintain a certain market value after being listed on Alpha in order to access contracts, but then I realized that it might be difficult for project teams to spend millions of dollars to maintain market value without a clear answer, making it feel unsolvable.
Conversely, could we consider transforming Alpha's points into a lottery system, shortening the probability of winning, and turning it into a form of "lottery"? At the same time, Alpha's points should no longer just be for "brushing." While this brushing can indeed increase activity on BNBChain, if Alpha's inherent appeal is declining, then such a drop in activity will inevitably occur, and it will be difficult to reverse.
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