While competitors chased a trillion-dollar live shopping market, @Whatnot noticed its own customers turning livestreams into storefronts. Co-founder and CEO Grant LaFontaine on what users really care about: "They care about whether they're gonna enjoy the thing, whether it provides value." "There's this counterintuitive thing, which is if you try and build a market, it oftentimes distracts from: are you building a really great user experience?" "We were building our Funko Pop marketplace, talking to our customers every single day, and then we saw our customers hacking social media by selling items in live video. But the experience was really broken. Transactions weren't integrated well, shipping wasn't, payments, discovery." "We just thought we could build a better one of those... Logan locked himself in his room for a few weeks, came out with the first version of the product. I went live, sold a lot of items, and the rest is history." @GrantLaFontaine @DavidGeorge83(a16z)