Based on my understanding of Binance's PR strategy: Every time Binance faces crazy FUD, they always come up with some countermeasures—like this time with the $1 billion reserve. At the end of the day, why is Binance getting criticized? The core reason is that the market is too cold, leaving people with nothing to play with, so they end up looking for a place to vent. Actually, solving this is pretty simple: just stimulate the market and give people something to play with. Retail investors are a species that’s good at forgetting. As long as you get them playing and making money, they’ll shut up.