Asia Morning Briefing: Data shows legacy media took a more balanced view of bitcoin in 2025

Media attention shifted from bitcoin’s environmental footprint to crime and kidnapping in 2025, while overall sentiment remained broadly neutral, according to crypto intelligence platform Perception. What to know : In 2025, mainstream media coverage of Bitcoin became more balanced, with neutral reporting surpassing negative stories. The shift in narrative was driven by the exhaustion of earlier critiques rather than increased enthusiasm for Bitcoin. AI emerged as the dominant topic in media, overshadowing Bitcoin and driving more significant sentiment swings.