Kay Capital|Dec 06, 2025 12:01
I don’t really follow F1 races, but LEGO ads are everywhere. I’ve seen LEGO F1 ads on the big screen several times.
Among all the teams, the only one I can recognize is McLaren because of the OKX logo. Another example is in the Premier League—when I see the OKX logo, I know it’s Manchester City.
This is definitely a successful sponsorship, at least in terms of brand exposure and promoting to different audiences.
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