**[OpenAI Launches ChatGPT Shopping Research Tool to Prepare for Holiday Shopping]** According to Golden Finance, OpenAI has launched a free AI-powered shopping research tool, claiming it can generate personalized shopping guides for ChatGPT users during the holiday season. While ChatGPT has always been able to answer shopping-related questions, OpenAI stated that they have trained a new version of the GPT-5 mini model specifically for this purpose. This version is designed to ask precise questions and gather answers from reviews published on websites that the company considers to be of higher quality. OpenAI pointed out that, for example, user experiences shared on Reddit may be more trustworthy than paid marketing content or reviews on product pages. A representative from OpenAI told reporters ahead of the launch that the tool does not prioritize specific websites when citing product links. This new tool differs from the regular text-based interactions users are accustomed to. Users can access a dedicated "Shopping Research" button within the chat interface and describe their needs with instructions such as "Help me find a sofa suitable for a small apartment" or "I need to pick a gift for my 4-year-old niece who loves art."