Base chain's head honcho @jessepollak has been relentlessly hyping the meme coin named after him, jesse, which unsurprisingly ended up with the classic 'grandma walking down the stairs' price action. The retail investors are waking up and starting to lose interest. Jesse has been burning through his credibility, generating $600,000 in daily transaction fees for the @base chain. Whether it’s hyping NFTs, meme coins, or now openly launching a token under his own name, it’s all part of Jesse’s effort to help @base chain rake in those fees. The Base money printer is running full throttle, and Jesse is living the Base life. And you, my friend, are now living the jesse life.